Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

FunnelEnvy

FEBRUARY 11, 2021

The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.),

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. We already know how important it is to optimize your website for search engines so that your content shows up in search results and is viewed by users, but how can you create those same SEO benefits for the videos you create?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source.

Planning 357

Planning Top of Funnel Marketing & Strategy Paid Search Agency 357

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

KoMarketing Associates

FEBRUARY 10, 2021

Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). We certainly put a lot of effort into writing ad copy descriptions, and in a sense meta descriptions are just as valuable for increasing clicks. Top Stories. Google Ads (Top and Bottom). Best Practices for Title Tags.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. 500+ Native Ad campaigns delivered since 2012.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Vidyard

MARCH 4, 2020

Contents 1. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Buyers who watch product demo videos early on are more resistant to misinformation from competitors, making this an incredibly valuable type of video. In digital ad campaigns. Watch and Learn.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Video Distribution Checklist. Email Campaigns.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Take the time to look at top businesses and influencers in your industry. Evaluate what other content is doing, take note of what you like, and set out to do it better. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel. We got you.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

NuSpark Consulting

OCTOBER 27, 2013

Name a memorable ad in the past. Chances are, it’s a television ad. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Buyers buy from companies they trust; what better way than visually showcasing your credibility.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Contents 1. Video Distribution Channels 6. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Ultimate Business Goal.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Contents 1. Video Distribution Channels 7. It’s a valuable content format with a lot of benefits.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Martech

SEPTEMBER 27, 2021

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. Ad availability. The data-driven attribution model is now available for Search, Shopping, Display and YouTube ads.

Privacy 110

Privacy Lead Ranking Paid Search Agency Google 110

Vidyard

MARCH 4, 2020

Contents 1. If you focus on solving the viewer’s immediate problem, they can be a powerful, repeatable sales and marketing tool. Buyers who watch product demo videos early on are more resistant to misinformation from competitors, making this an incredibly valuable type of video. Post it on YouTube , for discoverability.)

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

ConvertKit

JANUARY 30, 2022

That’s exactly the kind of journey you have to understand as a creative business owner. Funnels vs. Flywheels: What you need to know. Traditionally, marketers divide that journey into three cascading parts: awareness (“Oh, that brand sounds cool.” ? What is a marketing funnel? Image via Hubspot.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Webinars in particular are ramping up and becoming an integral part of sales processes in 2020 and beyond. . Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

ClearVoice

APRIL 6, 2021

And sometimes, ‘guidance’ is a keyword of our work since many companies aspire to have more customers, more sales and more brand awareness. A conversion path is a set of actions an anonymous user takes to get from when their interest is piqued until a sale is closed.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral.

Viral Marketing 136

Viral Marketing Social Media Video Marketing Social Marketing 136

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. She returned to these formats again and again to produce a pipeline of successful content.

Social Media 107

Social Media Media Business Viral Marketing 107

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Align Video Marketing with Your Funnel. By interviewing marketers who leverage video (see the video of our interviews here ), we found that many companies have integrated video marketing with their marketing automation , turning video into a top performing lead source for their organization. Think : Entertain & Entice.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1. The Number of User-Generated vs. Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Video Length Distribution 3.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. . The Current State of Video Ads.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. And how can you ensure the largest audience possible sees your video content?

Viral Marketing 124

Viral Marketing Social Media Video Marketing Media 124

Vidyard

MARCH 5, 2014

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. But it’s not enough to create a blog or post an occasional YouTube video. Across all industries, only 38% of B2C marketers feel their content marketing efforts are as effective as they’d like. Perform a content audit.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Content Creation and Social Media 1. Write a 10-minute YouTube video script about [product, blog, company, etc.].

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

Brandpoint

JUNE 18, 2020

For now, you may wish to turn off or pause “robots” used for your marketing functions, from pre-loaded social media posting software to programmatic ads that pick up on bad cues to automated emails driven by website registrations or pre-scheduled software,” advises Steve Cocheo of The Financial Brand. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118