SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). That changed with the pandemic. So what role does content play in all this?

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions. It’s clear: Buyers want a self-service purchasing option.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

Choozle

OCTOBER 7, 2020

But what does this mean for your digital advertising strategies? To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry. We developed inspirational messaging with our focus around outdoor offerings in drive-markets.

Campaigns 96

Campaigns Advertising Agencies Planning Media 96

Biznology

AUGUST 13, 2019

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. I guide these discussions with questions around areas we’re interested in but the main goal is to get a sense of the market. Unfortunately, some of them require “configuration” which is beyond the marketing team’s capabilities. Many tasks.

Personalization 120

Personalization Top of Funnel B2B Class 120

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Inbox Insight

JANUARY 24, 2022

With 15 years of experience working in B2B Tech Media, Jennifer Brennand has a strong track record of delivering best-in-class strategic leadership and media executions to drive growth and business excellence for clients including Kaspersky, Amazon Business, Zebra Technologies, Vodafone, NetApp and Citrix.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 52

ClickZ

APRIL 2, 2020

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Voice-based interfaces to intelligent assistants like Amazon Alexa represent an area of growth and exploration in the marketing world.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. In a world that is constantly evolving, in order to stay consistent, competitive, and current, we need to up our digital transformation game. That’s exactly where marketing automation comes into play.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Digilant

JULY 9, 2020

BOSTON, July 09, 2020 ( GLOBE NEWSWIRE ) — Digilant , an omnichannel digital advertising services company, today announced its new partnership with Tipico, an international provider of sports betting and casino games. Marketing, Tipico. Today, we are seeing a need in the market for complete omnichannel solutions.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing Management Digital Marketing Funnels 52

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Content Standard

DECEMBER 18, 2018

It’s the age-old battle within companies: sales versus marketing. To build a content marketing structure that is better focused on earning ROI, marketing and sales need to cross these arbitrary lines, get involved in each other’s workflows, and collaborate on a content strategy that serves customers and generates revenue.

Top of Funnel 70

Top of Funnel Paid Search Agency Digital Marketing Funnels Content 70

ClickZ

JANUARY 24, 2020

Being customer-centric is not only about having a “think digital-first” mindset. Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Choozle

FEBRUARY 15, 2019

Marketers have plenty of opportunities to scale in the health and wellness industry. Third-party data can help you find customers whose online browsing behavior indicates they have an interest in certain topics like weight loss or fitness, or they are in-market for fitness or medical services.

Campaigns 40

Campaigns Effectiveness Practices Top of Funnel 40

Choozle

FEBRUARY 15, 2019

Marketers have plenty of opportunities to scale in the health and wellness industry. Third-party data can help you find customers whose online browsing behavior indicates they have an interest in certain topics like weight loss or fitness, or they are in-market for fitness or medical services.

Campaigns 40

Campaigns Practices Top of Funnel Best Practices 40

Choozle

FEBRUARY 15, 2019

Marketers have plenty of opportunities to scale their health and wellness marketing. Look to this guide, inspired by trends we’ve seen from our own clients, for putting together effective health and wellness marketing campaigns—from the top five targeting strategies, choosing data brands, and making optimizations.

Practices 41

Practices Advertising Agencies Top of Funnel Best Practices 41

Optinmonster

JANUARY 19, 2023

More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand. New content is added monthly, making this an incredible resource for members. One way we love to market membership sites is to use OptinMonster !

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Choozle

MARCH 11, 2020

Building a marketing and advertising strategy within the law practice industry can be tricky. The team at the law office of Attorney Dean Boyd leveraged Choozle’s Ramp Package to help them get up and running quickly so they could capture the value of having an in-house digital advertising solution.

Top of Funnel 53

Top of Funnel Advertisements Advertising Work Management 53

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Social Ads 3.2 Airbnb: The Social Ad 6.5 Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video? Contents 1. Set a Goal 4.2

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Gone (hopefully not forever!) while looking for some free swag. while looking for some free swag. Relatable, right?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Goodish Agency

JUNE 30, 2020

This is enough to visualize a simple funnel and calculate drop off rates. Digital marketing is getting more and more complex. With Google Tag Manager we can install Google Analytics, Google Ads, Facebook Pixel, Hotjar, Twitter, LinkedIn, and literally every tag that exists. Let’s take a simple user journey. Integrations.

Marketing Analytics Tools 68

Marketing Analytics Tools Tagging Work Management Marketing Management 68

Hubspot

APRIL 13, 2021

Best Webinar Software for Marketers. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees. The Best Live Webinar Software. WebinarNinja.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Allocadia

APRIL 5, 2019

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. It’s a critical role in an organization, and one that is increasingly being tasked with the challenge of proving Marketing’s value to the business. This is not by accident.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. Consumer journeys have changed, and B2B seller interactions have largely moved to remote or digital. Video is awesome. It’s engaging, emotive and mega-easy to consume.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Bound360

JUNE 9, 2017

That was marketing and sales at its finest. In marketing, many of us have resorted to a series of tricks to capture a prospect’s information and turned the funnel into a numbers game for conversions. SiriusDecisions cites end-to-end conversation rates of 1.42% as best in class. The Keys to One-to-One Marketing.

Ideal Customer Profiles 58

Ideal Customer Profiles Digital Marketing Funnels Top of Funnel Account Based Marketing 58

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. That’s where ad funnels come in. What Is a Facebook Ad Funnel? Why Facebook Ad Funnels Are Essential for all Advertisers.

Advertising Funnels 105

Advertising Funnels Top of Funnel Paid Search Agency Facebook 105