Using Buying Groups to Accelerate Your Sales Process
InsightSquared
APRIL 23, 2019
Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Now, we have “Buying Groups.” What the Heck Are Buying Groups? How Do You Measure Success?
Let's personalize your content