Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Choose a topic and a headline that has great search potential.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. You can still calculate the combined total spend vs social impact later, but I think it’s interesting to see how your organic social is performing against your social ads.

Social Media 174

Social Media ROI Media Brand Identity 174

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Televerde

MAY 31, 2022

Keep reading to learn about social media lead generation and discover ways to use this tool to drive traffic to your site and generate revenue for your company. Features like engagement, searchability, and analytics make social media a highly effective way to attract new leads. Create Social Ads. Key Takeaways. Image Source.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

FunnelEnvy

NOVEMBER 27, 2023

In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. For example, a prospect at the awareness stage of a high-ticket purchase will likely not click “buy now” but may respond to a CTA for an educational webinar.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Tiecas

FEBRUARY 5, 2024

By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel. Search Engine Optimization (SEO): SEO is crucial for improving online visibility and driving organic traffic to the company’s website.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Salesforce Marketing Cloud

JANUARY 24, 2022

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Are your social ads driving any revenue? A funnel report to identify bottlenecks. Boost organic traffic with SEO tools for small business marketing.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Webinar/event signups.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Optinmonster

NOVEMBER 1, 2023

Call to Action Now that you’ve confirmed their successful action (and you’ve explained what will happen next), it’s time to take your thank you page to the next level by adding in a call to action (CTA). You can also nurture your leads by asking them to register for a webinar or an event.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Hubspot

SEPTEMBER 30, 2020

It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. The magic is that you can set up pretty clever workflows and funnels without the help of developers. Webinar pages (you need to integrate with a 3rd party tool). Sales pages. A/B testing.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Parse.ly

AUGUST 24, 2022

that lets you rank which content on your site refers the most traffic to other content on your site, keeping readers engaged with you—instead of closing the tab and heading elsewhere. This is why both media and marketers think of their content as a funnel. . Bottom of Funnel Metrics: Conversions. BOFU: Decision time.

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? These are things that have always fared well in B2B industries, which tend to be more analytical and straightforward in its approach to marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? Test traffic streams instead of creative. Except in this case, “the list” is the traffic. But… is that it?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. In these cases, predictive analytics are a necessity. Today’s audiences (especially millennials) do not like seeing intrusive ads with deals or coupons.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Parse.ly

JULY 29, 2021

Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. This is where top-of-funnel content comes into play. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

SmartBug Media

MARCH 19, 2021

Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. How to Measure and Optimize Your Entire ABM Funnel. How to Get More Instagram Traffic. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

APRIL 15, 2023

Despite having healthy traffic on your website or a remarkable landing page, are you still struggling to hit your revenue goals? Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. Think of it as a giant funnel with multiple stages or steps. ” And it’s true.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56

FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. Those are paid ads that put brands like yours front and center for relative searches. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

Conversica

NOVEMBER 29, 2022

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. While inbound marketing works to bring new or returning customers into the sales funnel , lead nurturing works to foster those relationships and drive sales. Leadership concept.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

Strategic-IC

MARCH 8, 2021

The importance of analytics in assessing performance?. From tight audience targeting and robust analytics, to the ability to run multiple campaigns - LinkedIn is any ABMer’s best friend! Drive website traffic? Conversational Ads. But what is the secret to ABM success on LinkedIn? LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

The Marketing Blender

APRIL 22, 2022

Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website. This will require you to bid for and buy ads on highly trafficked websites or for high volume search queries. This can involve multiple layers of search ads, display ads, and video ads.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Optinmonster

APRIL 15, 2023

Despite having healthy traffic on your website or a remarkable landing page, are you still struggling to hit your revenue goals? Sales Funnel Mapping You can also measure lead quality by putting your leads in a sales funnel. Think of it as a giant funnel with multiple stages or steps. ” And it’s true.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Content analytics and an agile CMS unlock digital transformation. This can happen through feedback surveys, product communities on Reddit, or industry webinars.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Content4Demand

MAY 21, 2020

During her session , Cheri Keith, Head of Strategy for ON24, highlighted ways to ease into a digital-only environment: Personalize communications for specific accounts; Keep branding consistent to avoid confusion; and Make the presentation/webinar/session available on-demand. During a fireside chat , Heather Grobaski, Sr.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Envy

SEPTEMBER 11, 2019

Remarketing with different content offers is an effective way to test out what content topics and formats will convert at different funnel stages. Best Practices for Ads on LinkedIn. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't. Here's an ad we did for Vulcan Cyber.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Vidyard

OCTOBER 27, 2019

From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Video Analytics and Video Marketing ROI. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SalesIntel

MAY 3, 2022

Get down and dirty with the details and map out the marketing and sales funnel, starting from awareness of the problem through a purchase decision. Do you know how your customers view your marketing and sales funnel? Take a look at your analytics and traffic as well. . What is their typical journey? .

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Contently

OCTOBER 4, 2016

Contently Live helps marketers draw audiences into their marketing funnel with accessible content, and increases lead generation and capture with content-focused site optimization. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books. How exactly does it work?

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Moz

MARCH 20, 2019

That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied. Rankings, traffic, conversions… what’s missing? What’s organic traffic worth without conversions? Set up goals in Google Analytics.

Lead Scoring 68

Lead Scoring Lead Ranking Cost Per Click SEO 68

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. In these cases, predictive analytics are a necessity. Today’s audiences (especially millennials) do not like seeing intrusive ads with deals or coupons.

Top of Funnel 101

Top of Funnel Conversion Video Marketing Content 101

Goodish Agency

MARCH 10, 2021

As people were forced to stay at home, SaaS companies had to adjust their sales funnel to be fully digital. The idea behind it was that as most e-commerce companies would make great sales with simple social media ads. But from what we’ve learned, you’ll still able to see most of the Events and Conversions in your Google Analytics.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98