Navigate the Channel

NOVEMBER 21, 2023

The good news is, paid social advertising can be very targeted. Where to Place Your Social Media Budget Facebook is not only the largest social platform, it’s one of the most established and has been offering advertising for some time. The post Tips on Paid Social Media Advertising appeared first on ER Marketing.

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Paid Content Paid Social Agency Social Media Advertisements 122

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. We offer a tool for advertisers of all kinds – it could be e-commerce, HR companies, travel agencies – for them to advertise much easier on all sorts of platforms; Amazon, eBay, Google Ads, Google Shopping, whatever. “We

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. One is about appealing to emotion, while the other is about education. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts. Reciprocity.

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Advertising Agencies Paid Content Education Advertisements 60

Marketing Insider Group

APRIL 8, 2020

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. Flashy advertising and convincing salespeople are no longer sufficient and in fact, may well have the opposite effect. Quick Takeaways: The buyer journey has changed.

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Top of Funnel Advertisements Advertising Buyer's Journey 287

Choozle

OCTOBER 1, 2021

Among the unique team member perks we provide, we encourage everyone to use their $250 education stipend each quarter to enroll in courses, classes, or workshops to further their personal and/or professional knowledge. The post How we use our company education stipends appeared first on Choozle: Digital Advertising Made Easy.

Education 104

Education Paid Search Agency Companies Class 104

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. The post How advertisers can prepare for 2022 appeared first on LiveIntent Blog. No problem.

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Advertising Agencies Advertisements Advertising CPA 127

Matchcraft

FEBRUARY 14, 2023

In the field of advertising, machine learning and AI are being used in a variety of ways to improve the effectiveness and efficiency of the advertising process. The growing demand for personalization in advertising is driven by consumers’ desire for more relevant and useful advertising.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Liveintent

SEPTEMBER 8, 2022

Investment in native advertising is booming. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

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Curation Relevance Advertisements Advertising 118

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

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Advertising Agencies Advertisements Advertising Marketing & Strategy 69

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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Advertising Agencies Cost Per Thousand Advertisements Advertising 81

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? Final Thoughts.

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Top of Funnel Paid Content Education B2B 124

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?

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Advertising Agencies Advertisements Advertising Allocation 73

Choozle

AUGUST 11, 2020

As parents, students, and teachers prepare to get back into “learning-mode,” marketers are preparing to do the same by adjusting the messages, tactics, and channels they are using in their digital advertising campaigns. But what are the right moves to make for your digital advertising strategy? billion market. via Deloitte.

Advertisements 97

Advertisements Advertising Buying Cycle Education 97

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience.

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Paid Search Agency Advertisements Advertising Ads 156

Search Engine Journal

JANUARY 6, 2022

Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising Will Dominate The Next Decade appeared first on Search Engine Journal.

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Advertisements Advertising Video Marketing High Quality Lead 131

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? Can you explain it in a tangible and relatable way?

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Advertising Agencies Creativity Top of Funnel Advertisements 130

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? If your goal is only to service a handful of major clients, then it would seem to diminish the function of advertising, especially if you have a small group of accounts you’re trying to impact.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

QuanticMind

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!)

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024. What is retail media?

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Advertising Agencies Advertisements Advertising Media 63

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

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Advertising Agencies Advertisements Advertising Campaigns 82

illumin

SEPTEMBER 29, 2023

Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. When building out an advertising plan, marketers need to consider which kind of podcast ads will benefit their brand. Why advertise on podcasts? How do I advertise on podcasts?

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Social Media Advertisements Advertising Campaigns 144

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. These experts shared their paid media expertise to educate marketers on how to prepare for a cookieless future by answering five main questions. What are the pros and cons of first-party advertising?

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Hubspot Advertising Agencies Advertisements Advertising 98

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

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Education Brand Identity Branding Content 105

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

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Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 244

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. She also didn’t have millions of followers, and she didn’t pay for advertising, and yet, she was able to make a living. Has it been successful?

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Education Ad Building Top of Funnel Class 92

Stevens & Tate

APRIL 23, 2021

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 111

Rev

SEPTEMBER 2, 2019

What is programmatic advertising? Programmatic advertising is the next level of display ads. Programmatic advertising automates this process. Before diving into a campaign, you should take time to determine what kind of advertising boost you need and if display ads can help you get there. . Find the right tool.

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Advertising Agencies Advertisements Advertising ROI 122

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. In addition to the traditional forms of advertising, like TV and radio commercials, and ads on billboards, transit, and print media, digital advertising has become another key channel in reaching college students.

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Advertising Agencies Advertisements Advertising Mobile Advertising 96

Liveintent

FEBRUARY 5, 2020

7 Advertising Takeaways from Super Bowl Sunday. We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. From the most active times to the best performing ad categories, we huddled together a list of the top 7 advertising takeaways.

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. The user base is educated: 65% have a college degree. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising.

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Paid Content Advertisements Advertising B2B 119

ClickZ

AUGUST 10, 2020

Since the DVLA do not allow their number plate database information to be used for advertising purposes, it’s been necessary to use machine learning to recognize the model and color of cars passing by billboards, in order to target that specific driver. The post AI applications for digital out of home advertising appeared first on ClickZ.

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Marketing AI Advertisements Advertising Terms and Conditions 141

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. Roku ecosystem: Advertising opportunities and challenges.

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Advertising Channels Advertisements Advertising Cost Per Thousand 98