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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. How Often Should You Blog?

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. These features allow you to choose the level of control over where your ad appears.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

What Are Our Editorial Guidelines? Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see. Then you can optimize your campaigns to focus more on the top-performing ads.

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How Golden Spiral Increased Our Blog Readership by 58%

Golden Spiral

We discovered we had several opportunities: Our blogging frequency wasn’t optimal. HubSpot’s research into blogging frequency shocked us. We were averaging between 500 and 700 words per post, a commonly followed guideline. It also reflects our new frequency — two articles per week. Our blog articles were too short.

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The Lead Generation Strategy Guide

Zoominfo

Sales goals should include follow-up time, follow-up frequency, and the percentage of leads sales is expected to follow-up with. Just how effective can a SLA be if each party adheres to guidelines established? 21% more likely to get greater budget allocations than companies who don’t have an SLA. Sales Automation.

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Belkins Basics. Building a Self-Managed Sales Team

Belkins

Our onboarding checklist looks like this: Preparation stage Creating a corporate email address, adding the new employee to our communication channels, informing them of their goals, and tasks for the current month. Crafting a personal spreadsheet with KPIs, healthcare, and vacation guidelines. All templates must follow the guidelines.

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Building a Self-Managed Sales Team

Belkins

Creating a corporate email address, adding the new employee to our communication channels, informing them of their goals, and tasks for the current month. Crafting a personal spreadsheet with KPIs, healthcare, and vacation guidelines. We provide our trainees with a wide range of guides, templates, and company guidelines.