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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. The problem is that you aren’t getting the clicks that your content deserves, which means you’re also missing out on opportunities to convert leads. How Often Should You Blog?

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. Avoid ridiculously low click and open rates by compiling your own mailing lists. Read on to discover ten marketing automation mistakes you might be making and how to avoid them.

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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

While certain data is reported by industry, please note that we do not track all industries, and that HubSpot’s industry classifications may not correspond with standard industry classifications. But response rates have been dismal. Email open rates have hovered around 10-20% above the benchmark throughout Q2.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Here’s how it works: First, track your brand mentions. On the other hand, when you stop paying for ads, the traffic stops. Fortunately, Syed has a simple process for link building.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

This guide covers: Adding your website to Google Search Console. Adding filters. Click “Add a property.”. Click “Continue.”. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Setting up owners, users, and permissions.