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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

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Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers

Outgrow

Marketing Budgets Down? For many businesses, marketing budgets are down, while other brands are spending more and more on marketing efforts. However, you don’t have a huge marketing budget to continue generating revenue from existing customers. Start a customer loyalty program. Onboarding program.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

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Ready or Not, Here They Come: The Arrival of Ads on Top-Tier Streaming

Digilant

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers.

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What Consumers Hate About Email Marketing & the Tools You Need to Fix It

TrustRadius Marketing

Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets. consumers – and what you can do about them with the right software tools. High frequency emailing is a turnoff–overly eager marketers get ignored. Finding the right balance is the key.