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Why Great Customer Marketing is Your Best Weapon in a Recession

PathFactory

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Whether your clients are small businesses or large enterprises, this guide will unveil the best approaches to pricing your services.

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Creative Intelligence for Influencer Marketing Yields Higher ROI

Atomic Reach

Subjective criteria drive selection of influencers and creative strategies. Strategies for scaling hit their targets with all the hit-or-miss accuracy of a shot in the dark. This blind inefficiency translates into wasted marketing spend. Budgets are met at the expense of missing marketing goals and revenue targets.

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A new age of direct-to-physician marketing

Martech

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities.

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From the Experts: How to Double Down on ABM in the New Year

Terminus

We asked some of the best marketers that we know what they see coming as the calendar flips to the new year. Sarah Pease , Chief Marketing Officer at FinLync is excited about blending a demand creation strategy along with their demand generation plan in the new year. “I

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Some ad placements might be good for one set of goals, but bad for another.

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DTC brands are getting out-of-home (OOH) marketing wrong

ClickZ

These businesses are increasing their national market budgets, spending more on both TV and OOH. New buying platforms are purposefully designed to look and feel like digital ad platforms. This means OOH can now be treated as an upper-middle funnel strategy, rather than a top-funnel only tactic. These are ego buys.