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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

For starters, let’s benchmark what a “good” or “normal” conversion rate is. This chart can help with that: And let’s look at conversion rates for B2B companies. And, with a few landing page tests, let’s say you get your conversion rate up to 10%. Think of your meta description tags as ad copy.

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How to drive and measure success with the right KPIs

Liveintent

RGG uses our email exchange to drive quality traffic to the websites of its Rue La La and Gilt brands. When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites. A worthwhile tradeoff.

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How to Write Content That Converts

seo.co

See Trello’s ad as an example: (Image Source: Trello ). The 3 Pillars of Content-Conversion Relationships. There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition. Let’s assume that you have a steady conversion rate.

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The Ultimate B2B Marketing Glossary

Envy

Cost Per Click tells you how much it costs to get one person to click on your paid ad. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc.

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11 Stats That Make a Case for Landing Pages

Hubspot

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. The average landing page conversion rate across all industries is 9.7%. Businesses using optimization software for their landing pages see an average conversion lift of 30%.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.