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Why Great Customer Marketing is Your Best Weapon in a Recession

PathFactory

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. It is highly dependent on all the services you opt for. But fear not, this guide has the answers you seek.

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8 Ways Digital Rewards Can Help Marketers to Stand Out

Hubspot

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. This is the challenge of marketing: campaigns are everywhere. In fact, social click-through rates on ads went from 2.6% In fact, social click-through rates on ads went from 2.6%

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A new age of direct-to-physician marketing

Martech

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities.

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Creative Intelligence for Influencer Marketing Yields Higher ROI

Atomic Reach

Subjective criteria drive selection of influencers and creative strategies. Strategies for scaling hit their targets with all the hit-or-miss accuracy of a shot in the dark. This blind inefficiency translates into wasted marketing spend. Budgets are met at the expense of missing marketing goals and revenue targets.

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Why Small Businesses Need Smart Marketing

Biznology

Small businesses need loans in order to take product and service ideas to the next level. Smart marketing has never been more vital to small businesses than it is today. Reaching a broader client base, at a smaller cost, is the challenge that faces small business marketing budgets. Seek out smart partnerships.

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Customer Retention Marketing: Building Loyalty to Grow Your Business

SmartBug Media

We discussed personalized strategies during our recent Klaviyo SmartTake webinar. Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media.

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