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10 key e-commerce business risks and how to solve them

Sana Commerce

Additionally, by providing stellar customer service, customers will be inclined to turn to you first whenever there is an order issue, rather than immediately turning to the bank – thus limiting your liability. Poor customer service. If your customer service is unresponsive, rude or unprofessional, you risk reputational damage.

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter?

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

Nelson Chacon , principal marketing manager for YouTube at HubSpot, highlights that there's no reason to choose between two platforms if your team has the bandwidth to tackle both. Or, I could put the same $200K into an advertising campaign and maybe get a couple thousand leads over the course of the ad campaign.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Linear flows that produced and delivered goods and services. Marketplaces provide a managed environment for buyers and sellers to get matched with each other, conduct transactions, and coordinate the delivery of their goods or services. I’m republishing it here as a 7-part series. This is part 3. Value chains. Supply chains.

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Don’t Kill your B2B Marketing

Exo B2B

This growth strategy includes adding a new product to its current service offering and, better penetration of the natural market. More importantly, let’s go back to this company… During our exchanges, we understood that this was a growth strategy necessary to address short- and medium-term challenges.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

You know that your product is a cut or two above competing services elsewhere in the market. Learn their price points; if you have the bandwidth to do so, get your reps to use their products and familiarize themselves with the pros and cons. Shouldn’t sales calls be an interactive experience, full of two-way exchanges to build rapport?

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

Are you thinking about adding popups to your site, but not sure whether it will really work? Hopefully, these big brands will show you how adding popups to your site can actually have some drastic benefits for your subscription rates. Popups have roughly 2% click-through rates which is higher than any other kind of ad.