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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Lenny may be an investor in the companies discussed. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Youtube 116
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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Create a Free Tool Want a growth hacking strategy that’s proven to help people recognize your company?

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The Importance of an Email Marketing Database for a Business

SendX

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! You can also run a social media ad campaign. Incorporate your branding and website URL into the ad. Set a realistic budget.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies.

Privacy 126
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How To Get More Reviews: Here Are 10 Hacks

Optinmonster

Don’t forget, there are probably some awesome testimonials about your company on social media already. You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon. Smash Balloon’s Custom Twitter Feeds Pro lets you seamlessly integrate a Twitter feed into your website.

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Top 5 Demand-Side Platform Companies

Martech Advisor

A demand-side platform (DSP) helps advertisers purchase ad impressions in real-time, over the internet. Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP. Anti-fraud Measures: Integrations with Pixalate and Integral Ad Science (IAS).

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9 Best Black Friday Marketing Campaigns

Outbrain

news that Costco’s Black Friday ad had been leaked early online, giving a sneak preview of some of the sales and discounts that will soon be on offer, like $499 large screen TVs and $200 laptops. The company wrote and promoted a ‘reversible’ poem to raise awareness about the urgent need to save the planet. Banana Republic – Video ad.