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A Review of Retargeting Strategies to Test

NuSpark Consulting

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. Find the transcript for this episode and all past episodes at: [link].

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

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The Importance of an Email Marketing Database for a Business

SendX

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! You can also run a social media ad campaign. Incorporate your branding and website URL into the ad. Set a realistic budget.

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How To Get More Reviews: Here Are 10 Hacks

Optinmonster

You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon. Smash Balloon’s Custom Twitter Feeds Pro lets you seamlessly integrate a Twitter feed into your website. Incentives also have the added bonus of encouraging repeat sales. Let’s talk about a few of them.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies.

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9 Best Black Friday Marketing Campaigns

Outbrain

news that Costco’s Black Friday ad had been leaked early online, giving a sneak preview of some of the sales and discounts that will soon be on offer, like $499 large screen TVs and $200 laptops. So many sales, so many deals, so many ads! Amazon Fire TV – Influencer marketing. Banana Republic – Video ad.