Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters. Now think about email newsletters and how people engage with them.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Savanta

NOVEMBER 13, 2015

Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant. That’s striking because an estimated 59% of digital ad spend in the UK, that’s £1.8 Yet, most B2B marketers still don’t see it as relevant. is sent to an ad exchange. demographics like gender are of less relevance in B2B markets).

Relevance 120

Relevance Advertisements Advertising Allocation 120

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Litmus

MARCH 16, 2022

Despite consumers being increasingly aware and protective of their data online, they are still willing to exchange information for convenience from brands they trust. Dynamic content for email personalization. Email personalization relies on adding dynamic content to emails but what does that mean exactly?

Ideal Customer Profiles 89

Ideal Customer Profiles Personalization Conversion Ad Exchange 89

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Cookie dependency can no longer dominate in the programmatic marketing process. Opaque pricing practices.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete. Why is building an email list important? What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SendX

SEPTEMBER 3, 2020

Email marketing personalization has more than one form. If we want to put out one definition, we can say that personalized emails involve some sort of dynamic content. For instance, when you want to capture a large portion of the market—basically when you’re trying to get traction to your store—you go with a lower price.

Personalization 195

Personalization Budget Programs Pricing Price 195

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

seo.co

OCTOBER 6, 2021

Yet many marketers and webmasters end up with CTAs that don’t stand out in any meaningful way. You can actually increase the visibility of your CTAs in a number of distinct ways: Frequency. The core of any conversion is an exchange of value. Users aren’t going to convert unless your exchange is valuable.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. Every marketing campaign begins with establishing your ideal customer.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Bannerflow

NOVEMBER 7, 2019

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. For instance: <!–

Display 40

Display Advertising Agencies Advertisements Advertising 40

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Table of Contents.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Outgrow

FEBRUARY 8, 2024

Progressive profiling is a technique used in marketing automation to gather information about leads in small increments over time. In essence, progressive profiling allows marketing teams to collect a wealth of information about a lead without overwhelming them with extensive questioning in the initial interaction.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Liveintent

SEPTEMBER 7, 2021

By allowing advertising on these properties, retailers help brands leverage insights to reach their shoppers via advertisements in exchange for monetary compensation. They also know Gatorade is one of his at-home staples, given the volume and frequency of those purchases. Marketing opportunities in email newsletters.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

NOVEMBER 19, 2020

Do you have access to PMP and/or Open Exchanges? PMPs (private marketplaces) give you greater control over where your media is being placed whereas open exchanges offer great scale. Digital advertising companies should have clear tactics and technologies in place to eliminate concerns about where your content will be placed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Brandpoint

JULY 24, 2018

Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way. No content strategy. To implement a good social media strategy, you need a content strategy. To implement a good social media strategy, you need a content strategy.

Social Media 96

Social Media Social Marketing Media Planning 96

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. Many B2B marketers today take full advantage of conducting brand studies. Brands can be intangible.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. You can also use these pages as an entry point for visitors to explore other relevant content. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Optinmonster

NOVEMBER 15, 2021

via Digital Marketer. You may also have the goal of retaining existing customers and increasing buyer frequency/boosting conversions on your cross-sells and upsells. This is usually in exchange for their email address or other contact information. Social media – they saw a post that someone shared about your content.

Top of Funnel 68

Top of Funnel Opt-out Advertising Funnels Ad Exchange 68

Sprout Social

OCTOBER 11, 2019

It’s no surprise that in the media world, good social content is dependent in large part on good journalism. While this has never been a problem for The New York Times, its methods of delivering that great journalism in the format and channel desired by its audience have struggled to evolve at the same rate as the rest of the market.

Storytelling 75

Storytelling Peer-to-peer Ad Frequency Ad Exchange 75

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. SMMs responding to comments and complaints often not only consider the customer you’re interacting with but also anyone who might be witness to the public exchange. How might we shift gears and add value to the conversation?

Social Media 142

Social Media Enterprise Management Work Management Marketing Management 142

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51