Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Go git ’em, Tiger! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. Paul … with time at different agencies in the area, as well. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. This is pretty normal.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. Cybersecurity professionals have a reputation for knowledge-sharing.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Biznology

APRIL 25, 2017

So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 162

PR Social Media Paid Content Media 162

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Canadian Marketing Association

FEBRUARY 7, 2018

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? The Final Bell.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform.

Link Building 104

Link Building Work Management Marketing Management Service 104

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. there was Abraham Harrison , my first digital PR agency. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Bluetext

FEBRUARY 3, 2018

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. This is not a new issue, but with so many other options that can be tied directly to lead generation, top public relations agencies know they need to have strong metrics to validate the effectiveness of their programs.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20

Brandpoint

NOVEMBER 16, 2016

Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. How can PR pros deliver when a client wants print clips and online placements ASAP? Writing pros for PR pros. Flexibility.

PR 59

PR Work Management Marketing Management Service 59

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? .”

Media 52

Media Work Management PR Marketing Management 52

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. It’s gotten worse: paying for links. That’s it.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? Have PR practitioners benefitted?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. But how do you know if your PR program is achieving the right objectives? Download the Bluetext Guide to Metrics-Driven PR.

PR 20

PR Public Relations Budget Programs Validation 20

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Martech

OCTOBER 14, 2022

The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing all PR and public-facing communications. Big advertising agency experience is also a plus. Analyzing metrics.

CMO 116

CMO Demand Generation Agencies Advertising Agencies Work Management 116

Biznology

DECEMBER 26, 2014

Providing related products and services as a bonus can keep your company’s services at a premium, while still providing immense value to your clients. Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Bluetext

FEBRUARY 4, 2018

In a recent post , we described the value of metrics-driven PR to ensure that revenue and lead-generation goals are a key focus of every public relations program. Dunbar Security is a company whose focus on metrics-driven PR was key to their marketing and sales strategy.

PR 20

PR Verticals Public Relations Paid Search Agency 20

Inbox Insight

MAY 24, 2022

PR – Public Relations. The set of strategies and techniques determining how a company (or individual) is portrayed to the public – particularly in the media – through the information disclosed. Advertisers bid on click values based on keywords, platforms and audiences.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Brandpoint

JUNE 23, 2021

When an agency partner knows their clients like the back of their hand and continuously strives to deliver the best results, that’s when you’re witnessing something captivating. After 20 years in the agency space, this dynamic only makes me appreciate Rachel and her team more. Our efforts support earned outreach.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. a Boston-based agency that just published a new study on how SMBs buy today. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB'

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80