The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Welcome to Work Literacys Web 2.0 Check out the weekly activities by clicking on one of the links to activities in the box to the right. Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted. Clark Quinn.

Ning 100

Ning Web 2.0 RSS Social Networks 100

Anything Goes Marketing

NOVEMBER 2, 2008

While you may not actively on Twitter, the social community is twittering about you. social networks. Tags: search Twitter Web 2.0. PS: You can follow me on Twitter PPS: Smart companies use Twitter search to see what people are saying about them.

Twitter 100

Twitter Web 2.0 Social Networks Tagging 100

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Biznology

JANUARY 5, 2016

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Buzz Marketing for Technology

JUNE 27, 2008

Digital Storytelling 2.0. Social Bookmarking. Social Networking. What simple activities or readings could advance a teachers understanding of education (technology included) given that the teacher has 15 minutes of time a week for personal professional development? Global One Room Schoolhouse. One Hour PowerPoint.

Wiki 100

Wiki Web 2.0 Storytelling Class 100

Marketing Insider Group

JUNE 24, 2010

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. Identify what activities your prospects engage in with their mobile devices. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Buzz Marketing for Technology

OCTOBER 16, 2008

The problem with web 2.0 Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). So it is with social networking spaces. Posted by V Yonkers. at 2:25 PM.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? We need to be speed racers.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Microcontent, Social Software. I still need to work on linking to other social networks and to openID. Call for SCORM 2.0 Bulgarian Social Networks.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Biznology

JUNE 13, 2012

Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Will Google+ ever going to take over the social networking crown?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. through the lens of Web 1.0,

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Anything Goes Marketing

MARCH 8, 2009

There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. I now have 32 new people (and growing) that I can network with who share my similar background and interests. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

We look forward to seeing you soon on your favorite social networking site! -->. is a career Naval officer who has been on active duty for 26 years. Soule has been very active in APQC and KM, and we are thrilled that he has agreed to share his experiences and thoughts by blogging for us. By Lauren Trees on June 13, 2008.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Reading and learning are what Stephen Covey refers to as Quadrant II activities - important but not urgent. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Living Networks. who should drive Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. LinkedIn has bubbled up as the “winner” of business social networks. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". Consider how you might use the interactive possibilities of the Internet and Web 2.0 How web masters and administrators can do more with less. and Social Media trends.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 16, 2008

How can this type of activity be documented and counted? Social Networks and Personal Learning: Fiinding th. Influencing others to enter Web 2.0. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about.

Web 2.0 100

Web 2.0 Work Management Wiki Marketing Management 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Internal Communications. Knowledge Management. Multimedia. Technology Vendors.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Adobe Experience Cloud Blog

APRIL 29, 2009

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.   Name Squatting.

Social Media 48

Social Media Web 2.0 Media Social Networks 48

B2B Marketing Traction

FEBRUARY 16, 2010

The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. What does it take to be a tenacious marketer? Have a marketing plan. You won’t be “easily pulled apart” if you have a written, strategic marketing plan.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

Buzz Marketing for Technology

JUNE 27, 2008

Social networking (11). Activity theory. social justice education 2.0. social networking. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. E-learning research (11). Evaluation (1). General (38). Pathfinder (8).

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

ACTIVITY AREAS. Activity Area Overview. Learning Resources and Activities. ELSEWHERE ON THE WEB BOOKMARKS. There was an acknowledgement that the Web 2.0 Individual examples of PLE-like tools, and courses which utilise web 2.0 THE E-LEARNING PROGRAMME. Overview of the Programme. e-Assessment.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam. Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Web Content 2007. Web-based spreadsheet. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100