Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 81

Social Media Paid Content Media Lead Ranking 81

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 105

Social Media Ideal Customer Profiles Media Customer Satisfaction 105

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. This also enabled them to share user-generated content from social media at the same time. As a result, LEGO was able to market to both children and adults on social media and boost its overall revenue by 27%.

Social Media 116

Social Media Paid Search Agency Social Marketing Effectiveness 116

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. The Future of Social Media. You may think social media is already pervasive, but it still has room to grow.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Objectives.

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Check their Amazon app or social media sites for reviews from other customers. Become a Brand Influencer on TikTok, Instagram, or YouTube. One way to do this is by doubling down on social media marketing.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020. Leading Social media currently with 2.27

Social Media 52

Social Media Media Best Practices Business 52

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

Hubspot

OCTOBER 10, 2019

Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience. While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. This data helps brands to deliver targeted advertising on social media platforms.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

NuSpark Consulting

DECEMBER 16, 2012

In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 8 YouTube videos viewing. 8 YouTube videos viewing. And a way to measure this act-iv-it-y. . . 12 Google Plus sharing and discussing.

Social Media 100

Social Media Digg Media Inbound Marketing 100

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. I have this chart printed on the wall of my home office because moving from “ random acts of conten t” 2 articles per week will double your traffic. Social media is a huge driver of engagement and traffic.

Domain 320

Domain Long Tail Marketing Content Keywords 320

Lead Liaison

MAY 15, 2017

We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness. An Argument for Social Media for B2B Companies. Why should B2B companies use social media to promote brand awareness? Where Should You Focus?

Social Media 48

Social Media Lead Liaison Brand Identity Branding 48

Hubspot

JANUARY 8, 2020

Social media marketing has evolved and the need to build relationships with your followers has never been more important. Luckily, social platforms now offer useful features that can help build brand relationships, when used cleverly. Brands Using Social Media for Online Community Growth. Facebook groups: Peloton.

Social Media 81

Social Media Communities Brand Identity Branding 81

Convince & Convert

JUNE 30, 2011

As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. He’ll go to work, eat some lunch and watch the seven YouTube videos that his friend Joe sends him on a daily basis.

Social Media 157

Social Media Media Youtube Facebook 157

Outbound Engine

FEBRUARY 10, 2020

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages. YouTube : 2560 x 1440.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. This message is huge for building connection with customers.

Marketing Agencies 2 221

Marketing Agencies 2 Lead Ranking Content Work Management 221

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic. What: Create advanced segments for your social media channels.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. What’s Happening with TikTok Shop? [:06] Millennials spent even more, averaging a little over $1,000 in purchases.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 126

Intent Data Top of Funnel Intent Urgency Marketing 126

Martech

JUNE 7, 2023

It’s now a vital social media platform and poses a challenge to traditional search methods. It’s now a vital social media platform and poses a challenge to traditional search methods. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 118

Marketing AI Advertising Channels Video Marketing Youtube 118

Martech

MAY 21, 2024

In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts. Synchronization is the act of getting aligned. There is a growing need to complement this approach with more dynamic and conversational approaches. Hardly “brief” at that point!

Creativity 86

Creativity Paid Search Agency Conversion Advertising Agencies 86

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Marketing Insider Group

MAY 18, 2021

However, video also frequently includes other human beings speaking, acting, or narrating. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Webinars or Q&As.

Content Marketing 269

Content Marketing Planning Webinar Metrics Content 269