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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.” Thus, alignment is more critical than ever.

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Section 314 is part of the Patriot Act which permits information sharing under the program if a financial institution is suspicious of any customer, subject activity, or account associated with fraudulent activities or any other policy violation acts. Image credit: stevepb on Pixabay. Device fingerprinting. Digital footprint analysis.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

the CEO failed to step in and act. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. I am still close to that VP of sales — he looks back with regret at all of the wasted effort that resulted in his company being sold to a competitor in a fire sale.

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2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

But here’s the thing: we don’t have to be Hemingway to be good at stories. Storytelling is part of what makes us human. If you have human DNA, you’re built to tell a story. Unfortunately, some of us give up on our storytelling ability too early. We have a hero who starts in humble beginnings and answers the call of adventure. Is this Star Wars ?

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Industry Classification Code (NAICS or SIC). Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Robust Data Intelligence Platform(s). Contact Name or Email. Job Titles. Management Level. Newly Discovered Only.

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What Movie Trailers Can Teach You About Video Marketing

Vidyard

” Long was recently nominated for multiple Golden Trailer Awards (yeah, it’s a thing ) and he told Fast Company that he recommends breaking down the whole movie into a trailer with a “three-act setup” where you introduce a problem, complicate it, and then bring it back home and hint at a grand finale.

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What Movie Trailers Can Teach You About Video Marketing

Vidyard

Long was recently nominated for multiple Golden Trailer Awards (yeah, it’s a thing ) and he told Fast Company that he recommends breaking down the whole movie into a trailer with a “three-act setup” where you introduce a problem, complicate it, and then bring it back home and hint at a grand finale. How does Long typically end his trailers?