Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Adobe Experience Cloud Blog

APRIL 26, 2011

by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

Class 48

Class B2B Marketing B2B BtoB 48

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Evaluation.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. . · Filed under Enterprise 2.0. can it transform the enterprise itself? I freely admit, however, to one key uncertainty.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

OCTOBER 4, 2008

One of the big questions Im frequently asked about using social media is whether or not the tools "work." " Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media? Theres huge learning power in that.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

LeadSquared

JULY 11, 2013

We have already discussed how you can Create Facebook Landing Pages using Static HTML and LeadSquared Marketing Software. Benefits for Marketers: Get More fans: Through Pagemodo’s ‘Like Gate’ technology, you can get new fans by asking users to first ‘Like’ your page before they get to see your content.

Landing Pages 52

Landing Pages Facebook Tools Template 52

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Six Steps to a Remarkably Powerful, Personal Network. My recent trip to the UK has me thinking about networking. A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. A true network is people who know us and people we trust with our reputation. December 10, 2007.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under the Freedom of Information Act (FOIA)? To maintain compliance with the law, government organizations must implement thorough social media archiving practices.

Paid Search Agency 89

Paid Search Agency Social Media Advertising Agencies Ad Agencies 89

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

BuzzSumo

OCTOBER 22, 2020

To stay on top of trending stories in your industry you may currently use a mix of tools such as news readers, Twitter lists, LinkedIn groups, RSS feeds or Facebook feeds. Now with BuzzSumo Trending you can monitor the content and articles that are trending in any topic across all social networks in a single feed.

Trends 112

Trends RSS Viral Marketing Content 112

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. None of them blog routinely.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

JULY 24, 2008

Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. While I cant talk about the science, I can. talk about the art, and anyone whos a decent observer with a critical mind can quickly devise their own methodology for doing it from that.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

OCTOBER 26, 2010

It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Include Social Sharing Buttons.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

SEPTEMBER 30, 2015

For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic. Blogging also helps you get discovered via social media. On the same page?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 24, 2013

Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we''re on. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". Let''s begin with the concerns.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). The RSS feed is: [link]. We like to be pretty meritocratic here at Social Pros. This episode features Alison Carlman of globalgiving.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. For example, your customer service team may have different priorities than those operating on the marketing side. Enterprise social network: Slack. Your priority integrations.

Enterprise Management 77

Enterprise Management Digital Asset Management Work Management Social Media 77

Sprout Social

SEPTEMBER 16, 2021

If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Social media tools are necessary for your brand to excel in its marketing goals. Why you need social media marketing tools. Cost : What’s your budget?

Social Media 145

Social Media Paid Content Budget Programs Tools 145

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. . Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! What is Newsjacking? Pretty amazing, right?

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Biznology

SEPTEMBER 10, 2013

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. You can play with the Social Technographics Ladder data right here: 5. If you’re a big company, how can you act small again?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. The RSS feed is: [link].

SME 124

SME Social Media Skype Paid Search Agency 124

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 17, 2012

Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). The RSS feed is: [link]. Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Listen Now.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Give them something they can act on now. We don’t review advertising campaigns here and never have.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40