Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Web How effectively is this brand’s website configured to support the envisioned campaign type and user journeys? Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Metadata

FEBRUARY 2, 2023

Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do. Some marketers see ROI on TikTok ? Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. Most of the changes have been positive. Where does ABM fit into all of this?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Paid and organic content are the perfect duo together. If your goal is to reach people, consider adding paid media spend into your marketing strategy.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52

Content Marketing Institute

JANUARY 25, 2019

Instead of ramping up the same old approaches, Perri and her team use a distribution strategy focused on building meaningful relationships with journalists and influencers : We do this by monitoring which social media channels people are engaging with, as well as the themes and messaging that is resonating the best. Which topic?

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Outreach

JUNE 2, 2020

We threw a virtual version over LinkedIn a few days before the start of the Unleash Virtual Summit to get people excited, and entice undecided attendees with a final reminder to register. Until then, this is our story. Canceling Unleash. But no one on the team had ever managed or executed a multiday virtual event.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hinge Marketing

JULY 25, 2019

Now, consumers and business professionals gravitate to social platforms for product recommendations and to research purchasing decisions. And how popular have social networks become, especially the big three (Facebook, LinkedIn, Twitter)? billion people) is on some type of social media. . Employees on Social Media .

Social Media 81

Social Media Organization Media B2B Thought Leadership 81

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. has given a considerable boost to live-streaming, and the market has acted accordingly. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. One way to do this is to move from a reactive social media strategy to a predictive one. What is Reactive Social Media? What is Predictive Analytics?

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Sharpspring

NOVEMBER 10, 2020

Marketing is the act of reaching out to a target audience in an attempt to sell products or services. If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”. Instead, focus on what sets your company apart from the rest. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brandpoint

JANUARY 21, 2020

She is currently strengthening the social and content marketing practices at Vitamix and shifting how the brand comes to life by putting a focus on social media when it comes to their marketing, brand and customer experience efforts. What is your definition of a modern and approachable social media identity for brands?

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. This made AI essential for companies across industries looking for better Customer Experience (CX). Damage control is crucial, ensure you have a crisis management strategy in place to act promptly. BMW’s road trip.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Porch Group Media

SEPTEMBER 29, 2022

The reason why that’s so important is that if you’re working with a storage company or a company that books moving services, the earlier you can start marketing to that consumer who’s interested in moving services, the better result you’re going to get. Welcome to the Movers and Shakers podcast. movers possible.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. Social media is a space for branding and personality. Social media should help you achieve both of those goals. It is and it isn’t. B2B is boring.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Act-On

FEBRUARY 26, 2024

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. Keep in mind there’s no standard pixel size for the fold, as it depends on the user’s screen size and resolution. What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). We’ll break down specific traffic-generating methods across advertising , social media , SEO , and email marketing. billion searches. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hinge Marketing

APRIL 13, 2023

Here is an overview of the most common paid social media platforms for advertising your professional services firms today. Many companies can get into a bidding war and end up paying inflated prices just to stay ahead of their competitor. There are online and offline tools, and it seems like new ones are popping up daily.

Paid Content 106

Paid Content Advertising Agencies Work Management Marketing Management 106

Single Grain

APRIL 12, 2023

It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Martech

FEBRUARY 3, 2023

Serving prospects ads on ad-supported Netflix, or managing your own video programming like a kind of B2B Netflix, is a much different experience than traditional whitepapers that recognize professionals’ changing media consumption and self-serve research habits. Why we care. Hit shows on streaming services get the credit for the CTV surge.

B2B Marketing 79

B2B Marketing Advertising Agencies Research Paid Search Agency 79

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. To build any relationship with a potential customer requires trust in the company and product. In short, the Blockchain is about trust. Blockchain Explained. Blockchain provides an unparalleled level of trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Strategic-IC

OCTOBER 12, 2021

Once SaaS companies reach the Rapid and Maturity stages, it’s time for the Marketing to get serious - and that’s where an Account-based strategy comes in. Why is an Account-based strategy the right fit for Rapid and Mature SaaS companies? ABM is the right fit for SaaS companies that: Sell high value/complex products or services.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Metadata

DECEMBER 15, 2020

You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. Just not right now. Did you layer on any technographic data?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Find internal supporters to help promote the content. They’re out on CNBC.

Paid Content 105

Paid Content Webinar Metrics Brand Identity Branding 105

Savanta

SEPTEMBER 1, 2015

The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. Let social media become the star.

Stats 120

Stats Social Media Media B2B 120

Hubspot

APRIL 8, 2019

Paying for 360 also gives you access to dedicated support, including your own account manager. However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing. It represents a company. And if you still have questions, let me know! It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101