Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Check and check.

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Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. What is the number one value proposition of intent in today’s GTM efforts?

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Zoominfo

FEBRUARY 8, 2022

We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

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Heinz Marketing

AUGUST 17, 2022

Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process. The need or desire for a B2C purchase is often more obvious than that of a B2B purchase.

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Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. There are two main types of intent data: first-party intent data and third-party intent data. It provides insights into the interests, preferences, and activities of potential event attendees.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Act on buyer interest data. Image: N.Rich.

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Zoominfo

MAY 25, 2022

Industry researchers have found that a typical salesperson only spends about a third of their time actually selling. The rest is typically spent researching prospects, logging activities, and organizing to-do lists. They need information about their customers fast — with enough time to act on it in meaningful ways.

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Content4Demand

OCTOBER 15, 2021

Intent Data vs. Predictive Data. All too many vendors say that high intent scores indicate that marketers should prioritize an account. Intent is a topic, and predictive analytics is the indicator of potential future action. . We know intent data can help inform topics and formats in the content creation process.

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Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

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SalesIntel

JULY 10, 2023

Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data.

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

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TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

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TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Improving sales and deal intelligence.

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6sense

DECEMBER 8, 2021

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it’s useless to us. So, even though the Allies were able to amass mountains of signals and information, they didn’t know what all that data meant.

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6sense

SEPTEMBER 23, 2021

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it’s useless to us. So, even though the Allies were able to amass mountains of signals and information, they didn’t know what all that data meant.

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Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

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Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. Do: Research Customers in your Total Addressable Market Your total addressable market (TAM) represents the overall revenue opportunity for a given set of products or services.

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SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

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NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. Introducing NetLine B2B Buyer-Level Intent Discovery . How Does the Intent Discovery Tool Work?

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. While these are strong purchase intent signals, they don’t gauge the lead’s readiness in committing to purchase soon. . CHAMP stands for “Challenges, Authority, Money, and Prioritization.”

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Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

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SmartBug Media

JUNE 25, 2021

Additionally, cleansing solutions almost always have additional contact information that you simply don’t have in your CRM. Ability to act on data now: So much of digital marketing relies on timeliness, and cleansing gets you what you need now, to send the right message when it’s needed. See any issues with manual cleansing?

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Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Add more researchable information. Personalize content for B2B audiences.

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LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

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Valasys

SEPTEMBER 8, 2023

That’s where AI-derived Intent Data comes in. By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. What is Intent Data?

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LeanData

JULY 13, 2020

This powerful integration cleans up your G2 Buyer Intent Data, maps it to existing accounts, and routes that information to account owners to let them know that their accounts are active on G2. They had buyer intent and Salesforce connected, but no way to route the data from G2 to the right account owner. In comes G2 + LeanData.

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DiscoverOrg

OCTOBER 19, 2017

Our first experiments used basic firmographic information and a presence on lists such as the Global 2000 to identify our target accounts. During the account selection process, sales reps spent too much time researching and in meetings wrestling for accounts, which took them off the front line and distracted them from selling.

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Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. People want help; people want partnerships,” said Poe. As a best practice, you can really set yourself apart.

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Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account.

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DealSignal

OCTOBER 26, 2022

Marketing Sherpa’s research adds that the decay rates of static data are just over 22% per year. Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers. B2B Data Platforms Providers: Essential Differences.

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6sense

DECEMBER 6, 2021

Taken together, all those places buyers are searching for information make up the Dark Funnel. Many more such signals are available to help sellers anticipate buyer needs. Think of the funnel as describing relationship status (we are dating), whereas the journey is the internal state of the buyer (I am smitten).

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Strategic-IC

APRIL 23, 2023

It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. Harnessing creative Think of creative as the headlining act of the ABM show. The strategy, the data, the research, the insights – all of this stays behind closed doors.

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DealSignal

DECEMBER 28, 2021

The buying process is largely driven by independent research. Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more.

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SalesIntel

NOVEMBER 8, 2021

Many people become trapped in a research feedback cycle that begins with Google or LinkedIn and ends in irritation – or, worse, failure – due to a lack of excellent contextual information. Outdated or inaccurate data requires you to spend more time updating it and also prevents organizations from getting the most out of their data.

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