Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Check and check.

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Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. What is the number one value proposition of intent in today’s GTM efforts?

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SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

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SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Heinz Marketing

AUGUST 17, 2022

Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process. The need or desire for a B2C purchase is often more obvious than that of a B2B purchase.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Zoominfo

FEBRUARY 8, 2022

We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

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Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. There are two main types of intent data: first-party intent data and third-party intent data. It provides insights into the interests, preferences, and activities of potential event attendees.

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

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Content4Demand

OCTOBER 15, 2021

Intent Data vs. Predictive Data. All too many vendors say that high intent scores indicate that marketers should prioritize an account. Intent is a topic, and predictive analytics is the indicator of potential future action. . We know intent data can help inform topics and formats in the content creation process.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Act on buyer interest data. Image: N.Rich.

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SalesIntel

JULY 10, 2023

Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data.

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TrustRadius Marketing

OCTOBER 3, 2022

The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. . Understanding where intent signals come from helps you effectively act on them. First-party intent data. First-party intent data also has limitations.

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Zoominfo

MAY 25, 2022

They need information about their customers fast — with enough time to act on it in meaningful ways. For sales professionals, BI finds the company and contact information that fuels personalized sales prospecting , accurate territory planning , and more efficient customer upselling.

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Only B2B

OCTOBER 13, 2021

Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Your sales staff can contact out and assist them with this information. However, not every intent data source will be best suited for your company.

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Content4Demand

APRIL 9, 2021

Over the past year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. If multiple people from the same company are visiting a website, that usually indicates they’re getting ready to act.

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Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

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6sense

DECEMBER 8, 2021

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it’s useless to us. So, even though the Allies were able to amass mountains of signals and information, they didn’t know what all that data meant.

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TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Improving sales and deal intelligence.

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Beyond a Demographic Perspective.

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6sense

SEPTEMBER 23, 2021

Sometimes the information we need to make the best decisions is hidden in plain sight. But without the ability to first gather that information, and then to decipher it, it’s useless to us. So, even though the Allies were able to amass mountains of signals and information, they didn’t know what all that data meant.

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Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

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PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. While these are strong purchase intent signals, they don’t gauge the lead’s readiness in committing to purchase soon. . CHAMP stands for “Challenges, Authority, Money, and Prioritization.”

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NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. Introducing NetLine B2B Buyer-Level Intent Discovery . How Does the Intent Discovery Tool Work?

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Martech

AUGUST 16, 2022

We’ve been comfortable in a world for a very long time in which Google and others have acted as search platform providers, giving people a path to find content on other organizations and other companies websites,” said Ramsey. Deprecation of third-party cookies. Search and discovery behaviors. Rising demand for digital experiences.

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Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. When it comes to your TAM, you may wonder how to look beyond anecdotal information to determine the right locations, personas, and messages to focus on for expansion. What about location?

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SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

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SmartBug Media

JUNE 25, 2021

Additionally, cleansing solutions almost always have additional contact information that you simply don’t have in your CRM. Ability to act on data now: So much of digital marketing relies on timeliness, and cleansing gets you what you need now, to send the right message when it’s needed. See any issues with manual cleansing?

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SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. Not so for inbound leads. The lead is either rejected or converted.

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6sense

DECEMBER 8, 2021

Acts Of Service. Acts Of Service. In our personal lives, acts of service include things like doing the dishes or making coffee. It used to really work, but with every company now drowning prospects in information — sometimes conflicting information — it’s made B2B sales even more complex than ever. Quality Time.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. What content can act as a flashlight, illuminating the path to your product or service? Who are you trying to reach?

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Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. First-party data is typically bolstered with personally identifiable information (PII), like an email address or a user’s name.

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Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Buyer intent and behavior. The most important takeaway from our stats is that content consumption lines up almost directly with buyer intent data.

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Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Add more researchable information. Personalize content for B2B audiences.

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