article thumbnail

How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

article thumbnail

12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Win as One: The future of financial services teams 

Seismic

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.

article thumbnail

Using AI-powered predictive analytics to time your next move

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why?

Analytics 131
article thumbnail

The Responsible Approach to Generative AI

Content Standard

Ensure your solution(s) address: How user access will be securely managed and unauthorized access prevented How data inputs and IP are stored and handled, including for algorithm training What safeguards are in place to protect your brand from misuse and external attacks DO act in the best interest of your customer.

article thumbnail

Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.