Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Satisfying Customers Through Content Marketing.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Contently

APRIL 5, 2022

However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. Thus Google can act as a paternal online figure and direct users to pay-to-play products. Google’s YouTube content is an endless barrage of entertaining content. Innovation.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Sales Engine

JUNE 2, 2016

Content marketing is the way to go, right? But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. Maybe it’s a white paper. Good idea so far.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Content Standard

OCTOBER 20, 2021

The traditional model of marketing has too often approached content as a series of isolated projects and assets making up a brand’s digital presence. A content ecosystem solves this problem by unifying content creation efforts across different marketing goals, buyer personas, and stages of the customer journey.

Effectiveness 115

Effectiveness Thought Leadership Lead Ranking Content 115

Navigate the Channel

NOVEMBER 6, 2023

This doesn’t mean that you should hound potential customers with “Buy It Now” pop-ups, but your site should offer a convenient method for customers to act on the information they find—even if only by taking advantage of strategically placed contact forms or opt-ins for special event information, social updates, and discounts.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And it worked.”.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Brandpoint

MARCH 25, 2023

Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal. Read more: How Does Content Marketing Drive Sales?

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

BOP Design

DECEMBER 11, 2018

How do you decide if your content marketing strategy is effective ? Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. That’s the main question we will be answering in this article.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Content Marketing Marketing Analytics Tools 89

Contently

JANUARY 4, 2019

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.” Remember when I thought “sticky content” was the worst thing ever?

Digital Transformation 166

Digital Transformation Content Marketing Paid Search Agency Advertising Agencies 166

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. Inbound acts as the magnet to identify prospects at a buying stage. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages. Photo credit: sxc.hu.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Define your verbal strategy.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Touchpoints 111

Martech

FEBRUARY 6, 2024

Content spend will continue to grow. That means digital content, of course, not personalized direct mail. ” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID. ” Yes, B2B buyers are acting like consumers, partly prompted by the enforced remoteness of COVID.

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113

Prospectr

MARCH 2, 2017

So, they read your blog, case studies, and white papers. Looks good on paper. For example, this could include the number and time frequency of website visits and content consumed. In other words, those leads are likely to act now or soon after they talk with your sales team. That’s good.

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Know Your Content. Without good content, even the most artful, compelling campaign is doomed.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. Specifically, when both your sales and marketing teams integrate your content marketing platform into the mix, that approach can become your key revenue driver. Use Account-Based Marketing to Target High-Value Customers.

Automation 270

Automation Sales Qualified Leads Lead Ranking Lead Scoring 270

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Peer-reviewed literature. Click To Tweet.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Curated web pages that feature topical and popular content aligning with themes your buyer has been researching or engaging with over the last quarter.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 115

ClearVoice

AUGUST 29, 2022

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Here are some reasons to prioritize scaling content in your next promotional boost.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Sales Engine

OCTOBER 16, 2015

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120