Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. Ownership of content posted: Refers to the original owner and/or creator of content.

Copyright 108

Copyright Social Media Media Guidelines 108

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? As a result, the original creators began to kick up a media stink. ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 202

Social Media Promotion Creativity Media 202

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Picture this.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Brandpoint

NOVEMBER 15, 2021

An emphasis on corporate social responsibility Carrying out acts of social good as a company should be something your organization focuses on regularly, but showcasing your values is a good way to boost your employer branding to incoming applicants and potential clients. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

seo.co

DECEMBER 30, 2020

Table of Contents. Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Does Social Media Affect SEO?

Link Building 83

Link Building Social Media SEO Ad Building 83

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. Finding the right information is tricky. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 96

Click Rate Examples Lead Ranking Work Management 96

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts.

Viral Marketing 51

Viral Marketing Analysis Opinions Creativity 51

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. But when done poorly, an attempt to create timely content can fall flat.

Content 128

Content Trends Social Media Eye-Tracking 128

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

MAY 25, 2021

James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Tom: Excellent, I love that.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Convince & Convert

JANUARY 22, 2015

Is Red Bull a media company or a beverage company? No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. The Programmatic Content Play. Image via BigStockPhoto.com.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Shows candidates that you value social media.

Social Media 100

Social Media Work Management Marketing Management Tips 100

Sprout Social

SEPTEMBER 9, 2022

His songified news stories and viral videos were the soundtrack to the 2010s. Schmoyoho is behind another viral moment of pure joy, the Double Rainbow song. Staying on top of trends is key for any social media manager and this is no exception. Looking to learn about more social media trends? I can tell you all about it.

Viral Marketing 96

Viral Marketing Social Media Trends Youtube 96

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. That’s it!

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Anyword

JANUARY 26, 2022

Leveraging social media is an important part of modern marketing and advertising strategies. However, writing a social media copy that does not seem like you are selling is not as easy as it would seem. That is why social media copywriting is an important aspect of every marketing and advertising strategy in use.

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. How to surprise and delight customers.

Branding 96

Branding Brand Identity Viral Marketing Ideal Customer Profiles 96

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. It entails bypassing traditional approaches and streamlining growth.”

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. There are other ways to create strong emotional content, but they all require a deep understanding of your customers. Sometimes its emotional value will.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 106

Public Relations Stats Work Management PR 106

ClearVoice

NOVEMBER 3, 2020

People follow brands on social, skip ads and have built-in BS detectors that act up when they feel they’re being sold to. How fastvertising can impact a brand’s content marketing success. aka Before Coronavirus) to explore the kind of impact this can make to a brand’s content marketing success.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Learning why some posts go viral while others don’t is nigh on impossible. So the headline seems clear, posts on social media containing a link seem to perform worse. Which begs the question.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Outgrow

AUGUST 6, 2021

Interactive content is your best friend when it comes to lead generation. In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns. Calculators have the ability to go viral and break the internet. Calculators. And what do you get?

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SnapApp

APRIL 4, 2013

At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences. To be blunt, it's because even marketers don't want to see their content interrupted by an unsightly form.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund, the app aims to provide financial support to top-tier content creators. The concept of being a “creator” totally dominates TikTok. Published on.

Work Management 105

Work Management Paid Search Agency Viral Marketing Lock-In 105