Pair of surveys show why B2B tech needs to work on their customer marketing efforts
Sword and the Script | B2B
MAY 28, 2024
There was a lot of friction and back and forth about the approach; for example, I seem to remember it took an act of divine intervention to simply get a customer newsletter out the door. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.
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