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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script | B2B

There was a lot of friction and back and forth about the approach; for example, I seem to remember it took an act of divine intervention to simply get a customer newsletter out the door. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

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10 Sales KPIs Every SaaS Team Should Track and Measure

Scoop.it

No matter the industry you come from, though, whether it is sales, content marketing , or beyond, you probably know that when you’re working in SaaS, you need to constantly monitor and act on relevant data. Let’s take a look at the most important SaaS KPIs you need to monitor and act on in 2022 and beyond. Churn Rate.

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Five Ways to Reduce Your Customer Churn Rate

Webbiquity

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Teams that utilize channels like social media platforms to interact directly with their audience open a continuous feedback loop that you can use to improve your product. More importantly, they should act on this feedback by improving the marketing materials around customers’ reported sticking points.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

For digital marketers, it is the key to understanding how their customers think, act, and interact with brands. Customers expect this cross-platform personalization everywhere, from website designs and mobile optimization to social media and content marketing. Take social buying, for example.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Conversion Rates by Channel. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Did we get it right? What did we miss? Let’s Look Back. Marketing Qualified Leads (MQL).

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The Beginner’s Guide to Referral Marketing

Zoominfo

In the business world, a referral is the act of a customer recommending a product or service to a peer. Social media engagement: Customers who interact with your company on social media do so by choice— which indicates they feel a personal connection to your brand. What Is Referral Marketing?