Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 111

Marketing AI Work Management Marketing Management B2B Thought Leadership 111

SmartBug Media

MAY 10, 2023

Artificial Intelligence (AI) has become increasingly important in marketing strategy, as it has the potential to enhance customer experience, streamline processes, and improve overall marketing performance. This increases customer engagement and loyalty, which in turn leads to more sales.

Marketing AI 98

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 98

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. To tailor off-the-shelf LLMs to your company’s needs, you’ll have to incorporate your own company data into the artificial intelligence (AI) model. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 107

Analytics Enterprise Management Work Management Business 107

ClickZ

MAY 25, 2023

I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Valasys

JANUARY 25, 2024

To truly stand out, brands must evolve with the digital tides, embracing the potential of cutting-edge tools like Artificial Intelligence (AI)-powered branding to forge stronger, more dynamic connections with their audiences. But AI-powered branding isn’t just about one-way communication.

Marketing AI 40

Marketing AI Brand Identity Branding Ad Building 40

Valasys

JANUARY 30, 2024

This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Now, imagine that lighthouse equipped with AI: a network of sensors, analyzing vast data streams to constantly optimize its beam and attract the most relevant audience.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 92

Marketing AI Advertisements Advertising Trends 92

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Nowadays, though, almost every customer touchpoint is a potential sales channel.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI. In a word: intelligent transcription (okay, that’s two words).

Content 143

Content Video Marketing Automation Touchpoints 143

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

Work Management 88

Work Management Enterprise Management Marketing Management Touchpoints 88

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Automate personalization rules for the journey. Source: Tom Hannigan.

Ideal Customer Profiles 123

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 123

LeanData

MARCH 19, 2021

Account-based marketing (ABM) has never been so important to include in an organization’s go-to-marketing (GTM) motions as it is now. Requirements for deploying account-based marketing. Your Marketing team might also implement third-party data tools like Zoominfo to enrich the data you collect for your Accounts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

Tony Zambito

OCTOBER 14, 2018

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption, it is time to alter this line of thinking. A Ton Of Marketing Advice On The Journey.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Must Read: B2B Intent Marketing: Capturing Business Leads Crafting Hyper-Personalized Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression. It helps with market differentiation A unique brand experience separates you from the competition.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Liveintent

FEBRUARY 12, 2020

5 Data Technology Resolutions for Retail Marketers in 2020. Retail brands are hoping to use deep learning technologies, such as artificial intelligence, to enhance marketing strategies. Marketers plan to use non-traditional first-party data sets to identify and engage prospective buyers.

Work Management 90

Work Management Planning Marketing Management Buyer's Journey 90

ClickZ

JULY 14, 2020

30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaigns. Artificial Intelligence (AI) is taking the world by storm.

Marketing AI 141

Marketing AI Paid Search Agency Planning Marketing Management 141

Sprout Social

JANUARY 9, 2024

Get your business intelligence house in order. What is social media personalization and why are marketers prioritizing it? What you need to build and execute a social media personalization strategy To personalize customer experiences on social, you need deep customer insights, comprehensive data and assistance from automated workflows.

Social Media 117

Social Media Personalization Media Work Management 117

Conversica

OCTOBER 27, 2022

Conversica Unveils Powerfully Human™ AI Capabilities That Transform Marketing, Sales, and Customer Success Teams and Make Bots Obsolete. the leading provider of conversation automation solutions for enterprise revenue teams, today unveils the most humanlike AI advancements available to its Conversational AI platform.

Lead Ranking 45

Lead Ranking SMS Budget Programs Blast Campaigns 45

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Conversica

AUGUST 16, 2022

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Conversation Automation: The Need to Enhance CS Teams’ Efforts. FOSTER CITY, Calif., August 16, 2022 – Today, Conversica, Inc. ,

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52