The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

DECEMBER 14, 2016

I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. The Second Act of Inbound Marketing. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.”

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

QuanticMind

JANUARY 3, 2019

At its core, GDPR is a regulatory act aimed at protecting data and privacy for all individuals within the European Union, and addressing the export of personal data outside the EU. Or that voice capabilities are well on their way to becoming a mainstay of paid search. At the same time, Facebook’s and Google’s ad revenues are in decline.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

OCTOBER 1, 2008

Actually, I think that's past tense, considering that this copycat page gets a spot on the first page of Google while my original article on how to get bloggers to write about you doesn't show up in the top 100 positions. which will come into play for your Adwords listings in the near future.by That's just not right.) And it way okay.

Practices 20

Practices Google Adwords Advertising Agencies 20

Albacross

AUGUST 28, 2018

Here’s our advice: Adopt a warm and friendly tone, and act like you’re already in your lead’s circle of friends. Assuming you have this lead’s phone number, definitely call them instead of just shooting them an email. It’s easier to build rapport and establish a connection over the phone, and that’s exactly what you want to do. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

seo.co

APRIL 5, 2022

Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). Long tail keywords play a critical role in both paid and organic online search. Keywords are waning in importance. Semantic search changed everything.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Listen Now. Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Albacross

AUGUST 28, 2018

Here’s our advice: Adopt a warm and friendly tone, and act like you’re already in your lead’s circle of friends. Assuming you have this lead’s phone number, definitely call them instead of just shooting them an email. It’s easier to build rapport and establish a connection over the phone, and that’s exactly what you want to do. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Convince & Convert

MAY 17, 2012

Pros : Supports Facebook, Twitter, LinkedIn, Blogs (WordPress, Blogger, Tumblr, Typepad, Squarespace, Drupal), Flickr, Bit.ly, YouTube, and reviews sites like Yelp. Includes Google Adwords integration so you can create Adwords campaigns directly inside the dashboard. iPhone and Android apps. Keyword monitoring and analysis.

Small Business Marketing 162

Small Business Marketing Social Media Budget Programs Work Management 162

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Good for you. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

ClearVoice

FEBRUARY 7, 2019

If you want to break a leg in the industry these days, it’s important to understand what you need to master, why it’s important and of course, how to go after it. In part one of a five-part series on growing your freelancing skill set, we examine the evolving role of a scribe in the burgeoning world of freelancing.

Marketing Budget 82

Marketing Budget Burn Rate Paid Search Agency Advertising Agencies 82

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Webbiquity

NOVEMBER 19, 2012

What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content. It’s confusing and too much to absorb, and therefore doesn’t get acted upon. Not only are they tactical, each focuses on supporting one functional silo or another.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

The Effective Marketer

JULY 5, 2009

The ultimate test is whether the reader acted on your call to action. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago. then read on. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

seo.co

DECEMBER 18, 2020

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. But what about other companies that operate on a national scale? Or local businesses that haven’t yet dabbled in online marketing? Greater unification with mobile.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to define marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? Great marketers are problem-solvers.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Buzz Marketing for Technology

JULY 24, 2008

In addition to courting bloggers, and whatever online writers still remain, they must now recognize that the only surefire way to to replace the trusted communication stream that their audience got from newspapers is to provide fantastic online content directly to their patrons. Gannett (GCI) is off over 5% to a 52-week low of $15.93

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

WebMarketCentral

MAY 27, 2008

I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern. Yes, our friend Google is in need of.an intervention. That experience is by no means unique. Where did my rankings go?' 'Why

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. The coupon has a timed code and expires in 3 days, nudging you to act. Why would Starbucks need their own digital network?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Whether B2B or B2C, customers are buying based on what they need. And masses of Facebook fans or Twitter followers aren’t enough either.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Hubspot

OCTOBER 18, 2011

Actionable metrics don't mean squat if someone, somewhere doesn't act. The second is the slides used in the session (some of them are pretty funny). Finally, there's a full transcript of the session at the bottom. Hope you enjoy it. Key Points from "Science of Inbound Marketing" Session. Slides From Session. The Science of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Directive Agency

JULY 26, 2016

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100