Lead Scoring: Tools and Tactics to Convert Customers
Act-On
APRIL 29, 2024
Lead nurturing means continually engaging with a would-be customer over time, sharing content and messages that educate and inform them about topics related to your products or services. That’s exactly how our team structures our lead nurture campaigns here at Act-On. Lead scoring is a type of segmentation. As Suzy Balk, Sr.
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