SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. Anyways – out of curiosity, do you prefer to speak with IT Hiring Managers, Talent Acquisition folks, or someone else when going after new accounts?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Securing quality partnerships means devoting as much time and attention to your affiliate recruitment as customer outreach. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Hubspot

NOVEMBER 1, 2018

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition, on the other hand, is a long-term HR strategy meant to attract the best, most qualified people and convince them to bring their unique skills to your company. Talent acquisition.

Acquisitions 97

Acquisitions Marketing & Strategy Best Practices High Quality Lead 97

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. The post Advice on Evaluating New Acquisition Channels from Top D2C Brands appeared first on LiveIntent Blog.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

SmartBug Media

AUGUST 18, 2020

This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. In short, customer acquisition efforts come with up-front costs.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

SWZD

MARCH 4, 2021

Over the last several years, brands from across B2B industries have demonstrated that social can indeed be a strong tactic to complement your brand building, prospecting, acquisition, and customer engagement strategy.

Outreach 133

Outreach Account Based Marketing ABM Acquisitions 133

Vidyard

NOVEMBER 19, 2020

Text-only outreach can sometimes feel presumptive, but video allows you to be candid and ramble a little without fear of being misinterpreted. The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. Record and send a personal video directly to a candidate.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Outreach

JANUARY 3, 2019

That was how 2018 turned out for Outreach. More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Outreach Workflow.

Outreach 58

Outreach Work Management Marketing Management Acquisitions 58

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

KoMarketing Associates

MARCH 17, 2020

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition. About 31% said that they are prioritized at the same level, and just 7% stated that customer retention is a lower priority than customer acquisition.

Planning 159

Planning Acquisitions Class Outreach 159

Zoominfo

DECEMBER 23, 2021

The recruitment funnel is a set of consecutive processes that enable talent acquisition teams to build a large pool of viable candidates, and then narrow that list down to the most desirable candidates from which to select and hire. It allows you to easily filter candidates based on location, industry, skills, and other criteria.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Customer marketing focuses on different metrics and tactics than marketing for acquisition purposes, so it’s important to include these in your existing marketing plan to ensure they’re captured.

Trust Marketing 315

Trust Marketing WOM Marketing Budget Marketing & Strategy 315

Lattice

NOVEMBER 13, 2015

Find the Right Channel, Message and Campaign for Outreach. From there, you can send the best leads and accounts directly to sales to ensure they are focusing on the highest potential targets and execute the best marketing outreach campaigns to those leads and accounts that aren’t ready yet. Score and Qualify Inbound Leads in Real-Time.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. Our customers—recruiters and talent acquisition professionals—have found real success using data and proactive outreach methods on LinkedIn,” says Henry Schuck, CEO at ZoomInfo. Solutions for Recruiters.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. At the most basic level, sellers and marketers who don’t have reliable contact information will simply waste time sending outreach emails that bounce and searching for the right contacts.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

B2BMarketing.net

APRIL 26, 2024

King and queen of these metrics are reducing ‘customer acquisition cost’ (CAC) – how much an organization spends on landing new customers – and maximizing ‘customer lifetime value’ (CLV) – total net profit a company can expect to generate from a customer throughout their entire relationship.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Biznology

DECEMBER 3, 2013

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Blogger outreach is more PR than social media (socialmedia.biz).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They then begin outreach to quickly establish a relationship with the champion at their new company. “It

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

xiQ

OCTOBER 12, 2023

Social selling is a potent companion to email outreach. This strategy not only reaches non-buyers effectively but also enhances the acquisition group’s engagement with minimal friction. They offer the means to personalize engagement, streamline outreach, and fine-tune your communication strategies.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Webbiquity

JULY 19, 2022

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Emails Sent.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Zoominfo

OCTOBER 20, 2021

Even with all the data recruiters have at their disposal, outreach to prospective candidates often begins with a cold email. Here’s how recruiters can make an excellent first impression in their email outreach efforts and engage great candidates. The more candidate data you have, the more personal you can be in your email outreach.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Zoominfo

JANUARY 27, 2021

That ideal audience makes it easier for sales and marketing teams’ outreach strategies. With machine learning and AI tools, lookalike modeling streamlines data-driven outreach, improving the customer experience. Lookalike targeting ensures your generated audience is both interested and qualified to buy your product.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

FEBRUARY 1, 2021

They personalize outreach emails with the contact’s name and get follow up calls on the calendar before they hang up. New companies rise from the ashes of mergers and acquisitions. Here’s the thing, your sales strategy is only as good as your data. Company and contact information change. World events disrupt business operations.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). This leaves recruiters scrambling for candidates within a limited pool and little opportunity to factor DE&I into the talent acquisition process.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Porch Group Media

MAY 28, 2019

Audience Development Optimize your outreach with high-performing audiences using any combination of your current customer data or V12’s third party data assets. Target Facebook Acquisition Audiences Based on Your Best Customer Profile.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Informatica prioritized those signals for sales outreach. A story with a happy ending is something most folks enjoy reading.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Zoominfo

APRIL 26, 2022

Boolean search for recruiters enables talent acquisition managers to quickly find best-fit candidates based on their information. “I It’s a way to get very specific in your search criteria very quickly while using multiple parameters within your search,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer. Budget and Resource Use.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Porch Group Media

AUGUST 14, 2019

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Retailers are investing highly in acquisition marketing. Ecommerce Customer Acquisition Strategies.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. What are the Rules on Cold Calling? Uh, what’s this regarding?].

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. Year after year, survey after survey, leads were number one. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Martech

JANUARY 26, 2024

In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. However, they had little experience in market expansion and wanted to try out new acquisition channels. This allows you to effectively tailor your messaging and outreach to each segment.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117