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The 10 most fascinating people in B2B marketing in 2017

Biznology

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. BIIA’s most recent conference in Bangkok was a sellout.

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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

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Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Vidyard

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations. Keep Smarketing!

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

It still continues, the peak of Flip My Funnel debate to me was the conference in Boston. Remember standing in the back of the room and looking at thousands of people in the Boston Conference Center, you created a movement in a whole conference, in a whole ecosystem. You went to the Eloqua, this is pre-acquisition.

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s not too late to join us at the MarTech conference in Boston, October 1-3. It was a fun evening of discussion!). billion in cash. billion in profit.”

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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. While many were eagerly awaiting an acquisition announcement during the keynotes, nothing of consequence was announced.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.