Engagio

JULY 31, 2017

When someone creates and/or shares content on social media on popular industry conferences or events in your space. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. Matt: Yeah, I whole heartedly agree.

Top of Funnel 48

Top of Funnel Eloqua Peer-to-peer Budget Programs 48

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Conference/Meeting. Event Type.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

DECEMBER 17, 2009

But that issue was resolved just a few years later when the first marketing automation software suites came to market. So, given that the theory of targeted marketing has been around since the last century, and the tools have been available for several years now, why are so many marketing messages so un-targeted?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

SEPTEMBER 3, 2018

I think, as we record this the day after Urban Meyer got a three-game suspension for some not good stuff going on behind the scenes in the athletic department, but I guess the silver lining for Ohio State this year is those first three games are non-conference games against not very good teams. It was obviously very entertaining.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. The acquisition's value to ExactTarget is less clear. million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. How are marketers tying all this together?

Paid Content 96

Paid Content Marketing Automation Services Work Management Marketing Management 96

Heinz Marketing

FEBRUARY 18, 2019

Every week, we are featuring some of the best and brightest minds in B2B sales and marketing. I got to know him very well back in the Eloqua days. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle. Today is absolutely no different. He is the CEO of Workfront. He is the CEO of Workfront.

Eloqua 70

Eloqua Verticals Work Management Enterprise Management 70

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

OutboundView

SEPTEMBER 20, 2018

Use this guide to implement and test new processes across sales and marketing to see what works best for your business. Our Approach to Client Acquisition & Lead Generation. Every single company struggles with deciding how to allocate sales and marketing resources. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

MAY 3, 2010

Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Five Reasons Social Media Marketing Comes Last - Junta 42 , April 13, 2010 My friend Shama Kabani’s book, The Zen of Social Media Marketing , officially comes out this week. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40