Analyzing the Performance of Your Paid Media Campaigns: Key Metrics
Marketing Insider Group
AUGUST 5, 2024
Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. A high ROAS means your campaign is paying off.
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