Remove Acquisitions Remove Analytics Remove ROAS Remove Service
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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. A high ROAS means your campaign is paying off.

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The power of customer data across the journey: Acquisition

Martech

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. It is when potential customers first discover your brand and the products or services you offer. Social media analytics (followers, likes, shares, etc.) This includes: Demographic data (age, gender, income level, etc.)

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). You can also use data analytics tools to spot trends in audience behavior, peak engagement times, and high-performing creatives. Analyzing these patterns allows you to adjust your strategy accordingly.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Portland, Ore., Arizona and Hawaii) do not switch to Daylight Savings Time.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.

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We are Beyond Excited at LeadsRx to Have Joined the Unbounce Team

LeadsRX

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. The acquisition officially closed at the end of December 2021. The LeadsRx team is proud and excited to now be an Unbounce company.