Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

OCTOBER 24, 2019

B2B marketing can be a bit boring if you have been doing it the same way for quite some while now. To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 30, 2019

Business Insider reported that millennials have disrupted countless industries from napkins to Applebees. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Source: Sophisticated Marketer’s Guide to LinkedIn).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. ” How to use Emotional Analytics for Businesses. .”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies. The perfect time to make a Sales Call in 2020.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Local SEO helps businesses promote their products and services to local prospects & customers. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing. Defining an Email Marketing Tool? How to Find Which Email Marketing Tool is the Best.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. And KPIs influence management behavior as well as business culture.”. to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Wrapping It Up.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. The process of building up a healthy number of followers can be a real challenge for small-scale businesses.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 138

Analysis Enterprise Management B2B Marketing Lead Ranking 138

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. aligned with their businesses. Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

What is a B2B eCommerce with example. Aberdeen Group defines B2B eCommerce as follows: “A term used to describe commerce transactions between businesses. The buyer of the products in these transactions is a business. Introspect if you should add eCommerce to your Business. Check, ACH., Terms, and Quote.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 28, 2019

B2B events marketing is a central theme to B2B marketing. According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs).

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. Steps to Optimize Email Marketing. Below are some essential strategies to optimize Email Marketing endeavors: 1. Articulating The Welcome Emails : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Steps to be followed by B2B brands for the overall unification & strengthening of their Digital Capabilities. Defining the Digital Strategy: .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40