Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes. There are different best practices for every social media platform.

Social Media 318

Social Media Organization Media B2B 318

Webbiquity

MARCH 26, 2024

In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. But it’s not just about writing.

Newsletter 170

Newsletter Blogger PR Paper 170

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. If you’re not sure about whether relevant decision makers are still on X, consider recent X demographics as compiled by Pew Research Center. Do you live-tweet events and breaking news?

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network. Do the same on any other social media platforms you are active on.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

MAY 16, 2023

The Extinction of Human Writers BREAKING NEWS: human writers as we know them are soon to be extinct due to the uncontrollable spread of AI machines! AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Top Rank Marketing

JANUARY 12, 2024

MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. Social Media Today Which Media Activities Are On the Rise, And Which Are Waning? 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

APRIL 11, 2024

You better believe I’m writing about that. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. The post AI-powered martech releases and news: April 11 appeared first on MarTech.

Classified Ads 96

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 96

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news). Use AI or die?

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

illumin

FEBRUARY 12, 2024

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” And were you right?

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. .” ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Acquisitions 105

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 105

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Litmus

APRIL 17, 2024

By testing different offers across various segments, you can see which ones drive the most success and incorporate those into future campaigns Unveil new product offerings or company news with gamification. You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular.

Click Rate 93

Click Rate Display Email Campaigns Validation 93

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Top Rank Marketing

AUGUST 25, 2023

Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 Have you found a top B2B marketing news item we haven’t yet covered?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. Have you found a top B2B marketing news item that we haven’t yet covered? In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit? billion MAU (est.)

Mobile Advertising 83

Mobile Advertising Social Media Aggregators Communities 83

Brandpoint

OCTOBER 23, 2020

Breaking news is exploding nationwide and, for now, brand publicity is really the last thing on any journalist’s mind. With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. Blog posts.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

Social Media 94

Social Media Features Mobile Advertising Media 94

SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98