Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Hinge Marketing

JANUARY 5, 2023

Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

MARCH 1, 2023

Some will even masquerade as authorities on topics they know little about. Marketing teams or experts who rely solely on content from AI-generated output will be left behind. Wadhwa asked his son to use ChatGPT to search for “interesting details about [him] and his family.”

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Hinge Marketing

MARCH 25, 2020

Like many of you, we at Hinge have watched as events related to the COVID-19 pandemic unfold before our eyes. My own perspective on the crisis has evolved, and I worry about the wide range of challenges faced by our clients around the world and their families. The research is still relevant, even in unpredictable times.

Research 51

Research Planning Paid Search Agency Differentiation 51

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. See also: Hinge’s Library of On-Demand Webinars 5. Only 15% of No Growth Firms participate. Let’s consider five reasons.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Hinge Marketing

MAY 14, 2020

At Hinge, we’ve been studying a select group of professional services firms that got ahead of the curve and jumped on the digital train years ago. Hinge defines high-growth firms as those that reported 20% or more annual growth over a period of at least 3 consecutive years. Keyword research and SEO. This is not a new concept.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Blue Flame Thinking

FEBRUARY 21, 2024

our senior developer, about two frequently asked questions. Efficient and cost-effective project execution hinges on the early identification and understanding of the project and client goals. A: In the dynamic landscape of technology, a common misconception about development is that it’s a quick and straightforward process.

Process 52

Process Marketing Management Trigger Marketing Planning 52

Hinge Marketing

AUGUST 3, 2017

We’ve written before on the importance of brand research. What specific points of leverage does a firm that conducts research have that it didn’t before? Let me begin by explaining what I mean by the term “brand research.” It’s based on research Hinge did to reveal the relationship between research and business growth.

Research 48

Research Branding Brand Identity Terms and Conditions 48

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Branding 75

Hinge Marketing

JANUARY 4, 2018

Download The Professional Services Guide to Research. Before I address these questions, I want to tell you the story of a remarkable law firm that you may not have heard of—one which is positioning itself for long-term success, whatever the market brings. Research their marketplace. And research is the key.

Research 51

Research Planning Paid Search Agency Advertising Agencies 51

Hubspot

MARCH 29, 2021

They provide an effective way for sales teams to streamline certain elements of their efforts and, in turn, improve their organization's efficiency as a whole. Hinge Research ) 4. High Growth" firms are about 31% more likely to have widely accepted and incorporated general business software automation than "No Growth" firms.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Hinge Marketing

JUNE 8, 2022

At the Hinge Research Institute , we are intrigued with the “Great Resignation” trend—what is driving it, what is its impact, why does it continue, and what are organizations doing to minimize it? We found some explanation for these results later in the research, when we asked for recommendations to improve company culture.

Work Management 93

Work Management Marketing Management Thought Leadership Paid Search Agency 93

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. The professional services marketplace is changing fast.

Studies 118

Studies Branding Brand Identity Acquisitions 118

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. Strategy #2 — Research your target markets frequently.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. The B2B buyer experience is more complex and time-consuming than that of B2C.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Hinge Marketing

JANUARY 30, 2019

The first 100 days of a new marketing leadership position can be both exciting and stressful. After all, you’re an experienced marketer and that’s why you’ve been put in this position, right? Particularly if you are new to the organization and position, make sure you have done enough preparation to hit the ground running.

Planning 90

Planning Marketing Automation Services Peer-to-peer Budget Programs 90

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Hinge Marketing

JUNE 24, 2016

How can research improve your brand strategy? In fact, our recent research shows high-growth firms are 2X as likely to conduct annual research on their target audience than their peers that experience little or no growth. Regular research calibrates your strategy and messaging, keeping them relevant to your target audience.

Research 50

Research Branding Brand Identity Peer-to-peer 50

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. And today I’d like to share with you a few of the key findings from this year’s AEC research. Subsequently, our research team isolated data for each of the respective verticals.

Research 48

Research Work Management Differentiation Marketing Budget 48

Hinge Marketing

MARCH 9, 2023

The research separates key traits of the fastest growing and most profitable firms from their “low and slow” counterparts—the ones who despite their best efforts, continue to suffer from low visibility and slow growth. Full research reports are available for each of the industries.

Work Management 70

Work Management Marketing & Strategy Peer-to-peer Marketing Management 70

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. Outlined below are some of the key findings of the research which can be read about in further detail in the reports Executive Summary.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Hinge Marketing

JANUARY 28, 2019

More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. For example, in 2018 Hinge worked with several global, national and regional firms that had grown rapidly by strategically acquiring smaller firms for their specialized service offerings. About the Research.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

Hinge Marketing

SEPTEMBER 10, 2020

In a competitive marketplace where recruiting top talent continues to be a top challenge, optimizing your website so that potential hires have a positive user experience is essential. Here are some ideas: Use real photos of your team in action. Job seekers are not just looking for open positions on your website.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. That is the power of brand awareness. Fans beget more fans. Brand surveys.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Hinge Marketing

MARCH 8, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Government Contracting Edition studies the marketing and business practices of these High Growth GovCon firms and provides expert analysis on what they are doing and how their practices have adapted to marketplace changes. About the Study.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Hinge Marketing

AUGUST 14, 2019

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts. Their positions are always thoughtful and well argued. Join Hinge University. B2B Growth.

Work Management 104

Work Management Marketing Management Service Planning 104

Hinge Marketing

NOVEMBER 16, 2015

While many leaders recognize that online employee advocacy has potential, they also worry about the potential downsides of losing control of their brand. And if it’s the right thing to do, how should they go about it. To find the answers , Hinge Research Institute teamed with Social Media Today.

Research 48

Research Peer-to-peer Social Media Social Networks 48

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What does that mean for the sales team that needs to close deals? What pain points are they talking about?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What does that mean for the sales team that needs to close deals? What pain points are they talking about?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. They do research on everything. Buyers are leveraging less referrals.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Don’t let success hinge on unspoken assumptions.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. About the Study. How Do Clients Feel About Their Service Providers? It’s called Inside the Buyer’s Brain: Government Contractors Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Seismic

DECEMBER 13, 2023

It takes commitment and ongoing effort to ensure your sales teams function like a well-oiled machine. As a leader in sales enablement , we know a thing or two about best practices, so let’s get into them. #1. And a seller’s success hinges on having on-demand access to quality training content.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Salesforce Marketing Cloud

JUNE 7, 2022

Our research shows that new priorities are emerging for corporate leaders in these turbulent times. What do 4,100 executives and employees say about employee and customer experience? Download the full paper for more about how you can harness the experience advantage. And that all hinges on alignment. Download the paper.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Hinge Marketing

APRIL 30, 2020

2 – Marketing teams have stronger skills in social media, research & and SEO. They also have a strength in audience research, so they are bringing key insights around their audience behavior that helps drive efficient and relevant marketing. It’s not that digital on its own is the secret sauce.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107