Zoominfo

MAY 31, 2023

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. The good news? Bottom line: intent data is gold.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. ZoomInfo knows that even minutes can matter when you’re looking for prospects. But not all intent data is created equal.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook. That’s because it works.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ).

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

MARCH 6, 2021

Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. link] — ZoomInfo (@ZoomInfo) January 27, 2021. Imagine this: You build a product launch email campaign. Geographic Segmentation. Australasia or the European Union).

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

SmartBug Media

JULY 13, 2021

To see even more success from your virtual efforts, consider incorporating an account-based marketing (ABM) approach into your online events. Understand your ABM audience. Just as with inbound marketing, for an ABM campaign to be successful, you need to build it with your personas and their buyer’s journey in mind.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. At ZoomInfo, we’re always working to enable you to be the best. ABM For Targeted Outreach.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. What is Account Mapping?

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

AUGUST 22, 2022

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. “In all likelihood, you’ll have multiple different messages because the product solves different things for different people.”

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Here are some good questions to ask: How have you benefited from our product?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? Get a Demo 2.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

OCTOBER 18, 2022

Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” ZoomInfo MarketingOS Finally, ABM with data you can trust. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. But the more complicated your product is, the less likely suggested keywords are to be relevant.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

JULY 3, 2020

In other words, firmographic data gives businesses information about what organizations, rather than individuals, would benefit most from their product/service. This is particularly useful when it comes to account based marketing (ABM). Will they need your product on a larger scale, or are they too small to benefit from it?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

MAY 21, 2020

So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). So which situations are appropriate for this type of prospecting?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

APRIL 20, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. “When most businesses start out, they’re heavily focused on bringing in new business,” says Deeksha Taneja, senior director of growth and optimization at ZoomInfo. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Retaining customers should never be an afterthought, so how can you use ABM on your existing customer base to retain and grow it? Address low product usage.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are the real advocates for your product?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

MARCH 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. link] — ZoomInfo (@ZoomInfo) January 27, 2021 Why Is Customer Segmentation Analysis Important?

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

SmartBug Media

APRIL 4, 2022

Here are our top four intent data provider recommendations and how marketers can use their products. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. ZoomInfo helped one multinational company increase its qualified pipeline by three times!

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Zoominfo

JULY 25, 2023

Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

JULY 24, 2019

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust. Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. The key with any survey or interview is to keep the focus on the client experience related to you and your business/product/service. What would you change about our platform?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. A total addressable market (TAM) is a calculation that represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 5. 5 Metrics that Could Make or Break Your Next ABM Campaign. Today’s blog post explores five key metrics to consider before your next ABM campaign.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

OCTOBER 5, 2021

Better-fit prospects and opportunities won turn into better-fit customers who have a lower churn rate Increased closed-won deals — those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo is not qualified to provide legal advice of any kind and is not an authority on the interpretation of US or international laws, rules, or regulations.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

JULY 3, 2020

In other words, firmographic data gives businesses information about what organizations, rather than individuals, would benefit most from their product/service. This is particularly useful when it comes to account-based marketing (ABM). Will they need your product on a larger scale, or are they too small to benefit from it?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100