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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

In this article, we’re going to showcase a few of these techniques and compare the top A/B testing tools on the market today to see which ones do a better job at respecting visitor privacy. Add the script: < script > ( function () { var head = document. getElementsByTagName ( ‘head’ )[ 0 ] ; var s = document.

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How to Create the Best Sales Kickoff (SKO)

Zoominfo

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. We paired people into cross-functional groups, and each team had to present on a particular use case. For example, spinning up an SDR team, or executing ABS for the first time.

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3 Mega-Trends from Litmus Live 2018

Litmus

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. Once you create a draft of the messaging framework, you need to vet it with the product team to make sure that features and benefits are presented ACCURATELY. Test with your sales and customers. What is a Messaging Framework?

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Video in Email Workflows, Webinar Transcription

Lead Liaison

Presenters. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. We did a really great AB test a few months ago, where we tested eight different emails. A: But you know, it’s hard to say when we haven’t the full AB test.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?