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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Defining the right stack for your organization can be trial and error. It involves a lot of testing and experimenting to understand how different tools drive sales.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 59)

Convert

What inspired you to get into testing & optimization? That was the clue to search for AB testing tools/test-and-learn methodologies to add the solution execution to our operation. How many years have you been testing for? Not everything needs to be AB tested. Eduardo, tell us about yourself.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

PPC Lead Generation Competitive Analysis Tools. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Same goes for Moz , which is also a terrific SEO analysis tool. SEMRush is another competitive analysis tool that can be used for both SEO and PPC.

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How to Create Effective Email Marketing Campaigns

Launch Marketing

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. Optimize against AB testing and performance metrics.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

This includes not only the total number of visitors but also the sources of the traffic (organic, social, referral, etc.). You need ones that can help you automate data collection, analysis, and reporting. A/B testing tools. Google Optimize, AB Tasty, and Freshmarketer are common choices. Marketing automation software.

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

Soon enough, you may be scraping the bottom of the barrel unless you are willing to invest in cutting-edge marketing tools that can bring your brand deeper into organic marketing. Instead of investing more money in paid traffic, it’s time to make your content feel more organic for your audience. But where do you go from there?

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Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

Soon enough, you may be scraping the bottom of the barrel unless you are willing to invest in cutting-edge marketing tools that can bring your brand deeper into organic marketing. Instead of investing more money in paid traffic, it’s time to make your content feel more organic for your audience. But where do you go from there?