Industrial Marketing Today

MAY 6, 2011

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

I should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it? Handy tips about what?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hinge Marketing

JULY 16, 2015

Make Your Website a Collaboration Between IT & Marketing. With today’s easy-to-use content management software (CMS), your firm doesn't need to rely on a developer to update your website. Give the car keys to the marketing team and let them use the website as a living, breathing communication tool.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hinge Marketing

NOVEMBER 10, 2015

Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. The majority of professional services websites don't do a particularly good job of distinguishing themselves. Most of these websites blend blandly into the online landscape.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Websites Service 48

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. 1 “leadership competency” of the future.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Edwards Deming. . But, it seems to have had the opposite effect.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 2, 2016

Designing your website can be a long and expensive process. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. This should be no different when redesigning your website! 1) Competitive Analysis. and compare it to your own.

Marketing Websites 28

Marketing Websites Click Rate Analysis Paid Search Agency 28

Hinge Marketing

JUNE 24, 2020

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. At Hinge, we audit hundreds of professional services websites a year.

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

Hubspot

SEPTEMBER 9, 2013

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. Today''s buyer is self driven.

Product 28

Product Ad Building Work Management Case Studies 28

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. This post is a summary of lessons learned from my 10+ years of experience in redesigning many industrial websites.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Hinge Marketing

OCTOBER 10, 2016

Every business needs a website. But not all websites are created equal. Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. That said, most of these guidelines apply to any business website. B2B Websites Defined. Make it inviting.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

BOP Design

JANUARY 9, 2023

In this post, we’ve compiled their top 8 B2B website design trends to watch out for in the next year. If you are redesigning or refreshing your B2B website design in 2023, check out what’s on trend and if it makes sense for your website. Join us on the journey to 2023 website trends: 1. Motion Graphics.

Design 97

Design Trends Marketing Websites B2B 97

Vidyard

FEBRUARY 2, 2021

Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Industry 1.2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

NOVEMBER 26, 2013

by completely filling out profiles on Yelp, Bing Places, Yahoo Local, and Google+ Local) and posting frequently (“The more you post, the better chance you have for link building, sharing, and engagement opportunities—all important when it comes to SEO”). ” 2013 Search Engine Ranking Factors by Moz.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

by completely filling out profiles on Yelp, Bing Places, Yahoo Local, and Google+ Local) and posting frequently (“The more you post, the better chance you have for link building, sharing, and engagement opportunities—all important when it comes to SEO”). ” 2013 Search Engine Ranking Factors by Moz.

Resources 100

Resources SEO Best Practices Burn Rate 100

Convert

APRIL 12, 2022

Having made it this far, there must have been several occasions when you’ve struggled to understand if a business decision is the right one. Wouldn’t it be nice if instead of taking a gamble on what you think your audience will want, you had a way of knowing for sure? That’s what A/B testing does. And we’re just getting started! But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Having made it this far, there must have been several occasions when you’ve struggled to understand if a business decision is the right one. Wouldn’t it be nice if instead of taking a gamble on what you think your audience will want, you had a way of knowing for sure? That’s what A/B testing does. And we’re just getting started! But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? She said, “Treat your website as if you were hiring a six-figure salesperson. You’d arm them with information about the marketplace.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60