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Meta advertising trends and priorities for 2024

illumin

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. per user, per hour by 2025.

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US martech spending set to break $20 billion this year; growth slowing

Martech

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. trillion by 2025. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% billion by 2024.

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Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

Between now and 2025, Twitter is expected to lose more than 1.1 million of its United States followers, according to a report from eMarketer. The eMarketer report estimates that roughly half a million users in this age range will drop off the social media platform by 2025. million of its United States followers.

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How to use Facebook and Instagram demographics for success on social

illumin

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. It also has a higher potential for ad revenue than competitors.

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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

This is projected to increase by over 376 billion by 2025. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

2021 total ecommerce sales in the United States are estimated at $933.3B (eMarketer). Carter, Britanny (2025). The global pandemic has only escalated the rise of ecommerce sales around the globe. What follows are recent statistics in eCommerce, outlined a few charts. eCommerce at a Glance. Citations: .

eCommerce 105
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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

Viewers are flocking to AVOD, an eMarketer study shows. video viewers by 2025, or 165.4 This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Growing viewership. That’s a promising sign. million people.