Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. But what type of social content actually captures consumers’ interest when they’re inclined to buy?

Buy 140

Buy Brand Identity Branding eCommerce 140

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. A higher level of engagement can result in customer loyalty and repeat business.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Single Grain

NOVEMBER 8, 2023

Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” Just kidding.) They know better.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Buffer

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Social Media 132

Social Media Media Work Management Marketing Management 132

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging. We’ve had customers generate qualified opportunities in their first week. More like tech mountains.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? It is also a great place for users to find new businesses.

Paid Content 73

Paid Content Social Media Advertising Agencies Advertisements 73

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!),

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Metadata

SEPTEMBER 28, 2022

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Whether that’s downloading a piece of content, signing up for a free trial or watching a video, there’s an ask at the core of every ad. Instead, let the image and copy generate the click, like the example below from PNC.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Single Grain

MARCH 28, 2023

In this post, we’ll explore 9 great ways to use PPC for SaaS platforms when attempting to drive users to sign up for your software. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics. Traditional companies may focus more on features or discounts to entice prospects.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of users were male and 42.8%

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. So, let’s generate endless business opportunities by setting up an eCommerce website in 2023 from scratch. Example: eBay.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years. Let’s dive in.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

Single Grain

AUGUST 15, 2023

Updated August 2023. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies? Ready to Hire a Web3 Marketing Agency?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. Here are three examples of SaaS companies successfully using native advertising. And how’s that going? ?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Yet content attribution models can look different across companies.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Single Grain

APRIL 12, 2023

It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Influencer Marketing Hub ) LinkedIn is the most popular platform for B2B lead generation. Sprout Social ) Nearly one-third of U.S.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

MAY 24, 2023

Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there. 12) 71% of Facebook users believe video ads they see are relevant to them ( Social Pilot ).

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Hinge Marketing

APRIL 13, 2023

Here is an overview of the most common paid social media platforms for advertising your professional services firms today. Google Ads is the most popular PPC service although Bing does represent over 8% of January 2023’s search engine traffic according to Statista. The options can be overwhelming for the novice user.

Paid Content 115

Paid Content Advertising Agencies Work Management Marketing Management 115

Lead Forensics

APRIL 8, 2024

Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest. This underlines the power of content marketing in establishing your brand as a thought leader in your industry.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest. This underlines the power of content marketing in establishing your brand as a thought leader in your industry.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. 3 social media data collection methods 6 social media data collection tools What is social media data?

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

MKT1

DECEMBER 12, 2023

We’re bringing together 9 AI companies and hundreds of marketers this Thursday to walk through AI workflows built for you. RSVP for AI Showcase Thanks to our sponsors… We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies. Here’s my take.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Matchcraft

MARCH 3, 2023

And with today’s industry-leading SEM and paid social automation platform, you get access to real-time data that helps identify your target audience, craft the right content, and trigger automatic actions based on target customers’ unique behaviors. And I’m not just talking about personalising email content.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Advertisements 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos. There are 6.92

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Matchcraft

JANUARY 15, 2023

And with today’s industry-leading SEM and paid social automation platform, you get access to real-time data that helps identify your target audience, craft the right content, and trigger automatic actions based on target customers’ unique behaviors. And I’m not just talking about personalising email content.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Advertisements 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

JULY 6, 2023

Updated July 2023. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Single Grain

MAY 11, 2023

Combined with the advertising benefits we’re about to cover, a stable and clean website is critical in selling your brand to online users. Ads can also encourage users to pick up a phone and call for more information, ultimately resulting in a sale. Typically, the only limitation will be your targeting criteria and your budget.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

FEBRUARY 22, 2023

TABLE OF CONTENTS: ↓ How Do Influencers Act as a Tool for Marketing? These people – especially those with an influencer-level following on social media – can become invaluable assets to your brand and, with the right engagement, can form the cornerstone of your influencer marketing strategy.

Budget Programs 64

Budget Programs Enterprise Management Work Management Tools 64