Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Universal Analytics will be replaced by Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 74

Statistics Content Marketing Marketing Analytics Tools Lead Ranking 74

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This data can come from external sources or be uploaded by users.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. This is a generation of digital natives who want to conduct most of their research anonymously. Consumer behaviour in the B2B space has undergone significant changes in the past year.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. This showcases AI’s growing importance in shaping content marketing from both the front and back ends.

Marketing Report 52

Marketing Report Trends Marketing Analytics Tools Marketing Budget 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. Whether you're new to paid search or looking to refine your existing strategy, we’ve got the foundational knowledge you need to succeed in 2023. But it can be tough to know how to harness that power.

Cost Per Click 98

Cost Per Click Lead Ranking Lead Scoring Marketing & Strategy 98

Optinmonster

DECEMBER 8, 2023

Essentially, a coming soon or maintenance page lets users know that your page or site is currently unavailable. A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. You have exciting products or features that will be launching soon. star average rating.

Best Practices 98

Best Practices Landing Pages Template Work Management 98

Conductor

JANUARY 31, 2023

January was off to a strong start with lots of Google news and updates. Check out the latest news on Google’s response to AI generated content, managing crawl budget, and more from the team at Conductor. This will be impacting content that was written for search engines first and not humans.

SEO 59

SEO Marketing Analytics Tools Budget Programs User-Generated Content 59

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Seismic

FEBRUARY 15, 2023

The Seismic 2023 Value of Enablement Report sampled more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. 80% of respondents who use enablement technology stated that it frees up time to focus on revenue-generating activities.

Budget Programs 52

Budget Programs Marketing Analytics Tools Sample User-Generated Content 52

Seismic

NOVEMBER 2, 2023

The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. Ultimately, we found that many go-to-market (GTM) professionals largely agree: the future of AI is bright, particularly in enablement technology. France, and Germany.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Top Rank Marketing

MAY 15, 2024

In 2023, the top-ranked result of a SERP in Google generated 39.8% Backlinko ) How to check your website’s SEO rankings You can manually check your website’s SEO rankings but, as TopRank Marketing’s associate content director Nick Nelson wrote recently, this is a bit like “using an eyedropper to drain a swimming pool.”

Lead Scoring 102

Lead Scoring Lead Ranking SEO SERP 102

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Bonus content : What Is Affiliate Marketing?

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Seismic

DECEMBER 13, 2023

Create valuable content and manage it well A vital piece of the enablement puzzle is content. As an enablement leader, you need to create (or orchestrate the creation of) content that not only resonates well with your audience, but also aligns with your overall business objectives.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Seismic

FEBRUARY 27, 2024

In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. An activity that previously took several hours to produce great content for go-to-market (GTM) teams can now be completed in an hour or less. Enablers can also keep tabs on content expirations.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickDimensions

APRIL 6, 2023

If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out on July 1 2023. GA4 is the next generation of Google Analytics. New metrics UA focused on a primary user metric called Total Users.

Marketing Analytics Tools 98

Marketing Analytics Tools User-Generated Content Analysis Analytics 98

RebelMouse

MARCH 21, 2022

The internet was abuzz last week when Google announced that it’s sunsetting its Universal Analytics offering in favor of Google Analytics 4 (GA4). The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Communities 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Valasys

JANUARY 5, 2023

The emergence of AI software has irreversibly altered the ancient art of marketing. Artificial intelligence (AI) is now widely used in marketing. Using AI-powered marketing tools has become a vital component of any B2B company strategy. What Are AI Marketing Tools? Top 10 AI Tools for Digital Marketing.

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

Seismic

APRIL 30, 2024

From Baby Boomers to Gen Z, every generation has a defining characteristic. Generation Enablement — a moniker we’ve given to workplace change agents — is defined less by age and more by a commitment to making an impact on go-to-market strategies, behaviors, and results. With enablement technology, users save 12 hours per week.

Tools 40

Tools Marketing Analytics Tools Top of Funnel User-Generated Content 40

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

BOP Design

FEBRUARY 3, 2023

Think about your users Sounds pretty basic, right? Sometimes a marketing director can (justifiably) get so caught up in what the CEO would like to see on the B2B website that he or she forgets to think about what users need. But how do you know what users want? There are a lot of tools on the market that can help.

Planning 103

Planning Marketing Websites B2B Paid Search Agency 103

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52