Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice. Editing can take it home.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. With nearly 3B monthly active users (MAUs) , Facebook’s still a monster. For starters, the CTR on LinkedIn is 4.42x that of Facebook. This also makes sense.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. The latest stats from our recent 2022 ad analysis show that in 2021, desktop ads generated a CTR (Click Through Rate) of roughly 0.07% compared to a healthy 0.1%

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

Optinmonster

MAY 3, 2024

What is a good CTR for Google Ads? However, it can be disheartening to spend time and money on Google Ads, only to find they’re not generating the traffic or sales you expected them to. If you want to see better results from your Google Ads, you need to improve your CTR (click-through rate). Are your ads measuring up?

CTR 60

CTR Paid Search Agency Ads Google 60

Sana Commerce

AUGUST 2, 2023

That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Brandpoint

JULY 14, 2023

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ClearVoice

JANUARY 8, 2024

User behaviors evolve — and so do marketing goals. In fact, approximately 50 percent of marketers saw their marketing goals change in 2023. Then, optimize your content marketing and other strategies to improve overall results. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

NetLine

JULY 27, 2023

With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. How does Content Marketing fit into your overall marketing strategy? How has content marketing evolved over the past few years?

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Bannerflow

MAY 12, 2023

From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in. Retailers who do not integrate shopping experiences will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts from August 10, 2023.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Martech

OCTOBER 19, 2022

Table of contents What is programmatic advertising? It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase.

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Metadata

SEPTEMBER 28, 2022

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Whether that’s downloading a piece of content, signing up for a free trial or watching a video, there’s an ask at the core of every ad. Instead, let the image and copy generate the click, like the example below from PNC.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. For instance, if you notice the bounce rate on a particular landing page is high, perhaps the content on that page needs a refresh. Or should they be on the naughty step?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. SEMrush) The U.S.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Digilant

AUGUST 10, 2023

In 2023, U.S. They are meant to fit into its surrounding content, providing a more seamless advertising experience than other formats. Video Ads Video ads typically appear before, after, or during streaming content. percent CTR, exceeding its goal by more than 210 percent. Consider the following: By 2024, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2023, U.S. They are meant to fit into its surrounding content, providing a more seamless advertising experience than other formats. Video Ads Video ads typically appear before, after, or during streaming content. percent CTR, exceeding its goal by more than 210 percent. Consider the following: By 2024, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Metadata

OCTOBER 25, 2023

Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). Investing in paid social in 2023 is like buying the dip during a stock crash. Create content for everyone in the buying group—not just decision-makers You don’t market to a business. They advertise content for children, teens, and adults.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

SendX

MAY 17, 2021

billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. Knowing your CTR could help a lot in optimizing your message. Average CTR for the wellness/fitness industry is 3.49% so anything below that is a bit unusual and needs detailed scrutiny. Your click-through rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. WordStream ) Search engine optimization plays a crucial role in conversions, with 94% of website traffic generated through organic search. Email Vendor Selection ) Image optimization plays a vital role in converting users.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Valasys

MARCH 17, 2023

Similar to the sporadic algorithm updates Google releases, the SEO outcomes in 2023 of the industry are unpredictable. SEO Outcomes in 2023 you need to be aware of AI-based content AI-based content is becoming increasingly popular on websites due to recent improvements in AI-generated content.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 WebFX ) The number of mobile users will reach 7.49

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. You need your web pages to rank highly when users search for relevant keywords.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Not only do you have an opportunity to generate high-quality leads, but generate lots of them. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Optinmonster

FEBRUARY 16, 2023

Here’s a table of contents to help you find your way around. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Someone who clicks a link in your email probably read at least some of the content.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Single Grain

JULY 25, 2023

Work With Us General Facebook Statistics You Should Know Nearly three billion (2.98M) monthly active users worldwide would agree — Facebook marketing is a goldmine of opportunities to reach customers and achieve advertising success. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries.

Statistics 52

Statistics Ads Facebook Marketing & Strategy 52

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) LinkedIn is the most popular platform for B2B lead generation. Influencer Marketing Hub ) 89% of B2B marketers use LinkedIn for lead generation. of LinkedIn users are on the app daily.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Marketing Insider Group

APRIL 3, 2023

That’s why in this post, we’re diving deep into the Skyscraper Technique, how you can implement it, and what it takes to generate results in 2023. The Skyscraper Technique is one of the most effective ways to earn relevant links to your high quality content. The Skyscraper Technique: What Is It?

Lead Scoring 236

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 236

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” ” They hopped on the platform and did their best to make a splash. More than six months later, was the rush worth the payoff?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

SendX

JUNE 24, 2020

44% of users check their email for a deal from brands. [4]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]. 93% marketers use email marketing software to distribute content. [15]. 44% of B2B marketers consider emails their largest source of lead generation. [19].

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253

Single Grain

APRIL 14, 2023

Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 2) Returns on Investment (ROI) SEO returns on investment is a vital metric that lets you determine how effectively you are spending funds on your SEO efforts. Impressions are the number of times your URLs appear in a user’s searches.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Work With Us General Online Advertising Statistics There are 4.95 billion internet users. User Guiding ) Paid search ads can increase brand awareness by 80%.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Single Grain

APRIL 13, 2023

Are you struggling to generate leads and increase revenue through your B2B PPC campaigns? It would likely attract completely unrelated terms like users looking for somewhere to park or businesses looking to repave their parking lot. It’s important to stay on top of these so you’re not needlessly wasting money from off-topic clicks.

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

SendX

JUNE 24, 2020

44% of users check their email for a deal from brands. [4]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]. 93% marketers use email marketing software to distribute content. [15]. 44% of B2B marketers consider emails their largest source of lead generation. [19].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Single Grain

DECEMBER 19, 2023

Updated December 2023. Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Content Explorer – Find top-performing content in your industry.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98