KoMarketing Associates
NOVEMBER 17, 2021
Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals.
KoMarketing Associates
NOVEMBER 17, 2022
Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. At the moment, most marketers (84%) claimed that they are primarily utilizing email to engage with their ABM list.
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KoMarketing Associates
DECEMBER 22, 2021
As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy.
Engagio
DECEMBER 28, 2020
In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?
Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics
ABM measurement is hard. Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. How different ABM approaches require different measurement strategies. Let's face it.
Strategic-IC
DECEMBER 12, 2021
And what a year for ABM. Without a shadow of a doubt, ABM came of age in 2021. Check out this episode of Let’s talk ABM where I speak to the very person who coined the term ABM - Bev Burgess). Check out this episode of Let’s talk ABM where I speak to the very person who coined the term ABM - Bev Burgess).
Marketing Insider Group
DECEMBER 21, 2020
What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
ABM is one of those words you've heard but maybe you haven't explored fully yet. Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? This is an exclusive panel you won't want to miss when creating your next ABM strategy!
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity).
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This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM). That’s why RollWorks has taken a little burden off your shoulders.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps. June 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST
Speaker: Caroline Van Dyke, Head of ABM Content, RollWorks
Inbound marketing or ABM — which side are you on? Join Head of ABM Content, Caroline Van Dyke, as she breaks down the myth that ABM is just for big teams with tons of time and over-the-top budget. July 22, 2021 at 9:30 am PDT, 12:30 pm EDT, and 5:30 pm BST. Luckily, the era where you have to pick sides is officially over.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT How to delight existing customers––and make things right with unhappy ones––using live chat.
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