Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Video Marketing Tips 144

Bannersnack

JUNE 3, 2020

Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there. Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos.

Youtube 89

Youtube Video Marketing Best Practices Creativity 89

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos. More square video.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Image: YouTube.

Youtube 121

Youtube Guidelines Planning User-Generated Content 121

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 117

Youtube Lead Ranking Lead Scoring Ad Frequency 117

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. 56% of U.S. 56% of U.S. Just get started.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 126

Youtube Privacy Video Marketing Click Rate 126

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

KoMarketing Associates

JANUARY 19, 2021

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. WARC recently published its “Marketer’s Toolkit” for 2021, and the statistics show that overall, most marketers (70%) say that their investment in online video will increase this year.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

Hubspot

APRIL 12, 2021

In 2020, I looked up more recipes than I ever have. I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? Consumers want videos that reflect their daily life.

Youtube 98

Youtube Trends Tips Keywords 98

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Bannersnack

APRIL 27, 2020

You probably know by now that YouTube is the second largest search engine after Google. In 2019, the video streaming platform had approximately 1.68 These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility. Advertising on YouTube appeared more than […].

Youtube 81

Youtube Cost Ads Stats 81

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 124

Viral Marketing Social Media Video Marketing Media 124

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. 2) Video marketing strategies to increase engagement. 93% of marketers have landed a new client from a video on social media. 30-second summary: Emerging AI developments that boost Google conversion values by 30% or more.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Bannersnack

JUNE 15, 2020

For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches.

Video Marketing 115

Video Marketing Statistics Youtube Marketing & Strategy 115

Search Engine Journal

NOVEMBER 25, 2020

YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal.

Ads 134

Ads Youtube SEO Search Marketing 134

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Whale Pages

JULY 23, 2020

12 Best Mobile App Explainer Videos | 2020. “Looking for inspiration or ideas for a mobile app explainer video? Here is a list of the 12 best mobile app explainer videos out today.” ” Written By Simon Alcott: Published July 23rd, 2020 | Updated July 23rd, 2020.

Video Marketing 52

Video Marketing Best Practices Skype Mobile Marketing 52

Martech

MARCH 2, 2022

Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. The event was canceled in 2020, and went virtual in 2021. Later in 2020, weekly online sessions were introduced and made available on-demand through the SXSW YouTube channel. Why we care.

Advertising Agencies 102

Advertising Agencies Ads Video Marketing Conference 102

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Let's look at a list of ten social media marketing books to read in 2020 to strengthen your digital marketing strategy. 10 Best Social Media Marketing Books to Read in 2020. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 143

Social Media Social Marketing Video Marketing Paid Search Agency 143

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. There are more than 1.9

Youtube 101

Youtube Intent Optimization Merchandising 101