Liveintent

NOVEMBER 17, 2020

With more people online, surging email engagement rates, and a bleak in-store sales outlook, we’re seeing a significant pivot to e-commerce. The pandemic may have placed a greater emphasis on the power of email in driving sales and engagement. 5 holiday email marketing tactics to try.

Tactics 71

Tactics Email Marketing Planning Paid Search Agency 71

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Captivate with mobile video.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Optinmonster

DECEMBER 4, 2019

In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. Every year, mobile video consumption rises by 100%. Boosts conversions and sales. Brings you more mobile users. On barkpost.com , they funnel all their users into barkbox.com.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Captivate with mobile video.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Heinz Marketing

FEBRUARY 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Selling Is A Human Process. Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them. Avoid getting blindsided: Turn your managers into leaders.

Enterprise Management 132

Enterprise Management Account Based Marketing ABM B2B 132

Martech Advisor

OCTOBER 21, 2019

Digital agencies are bound to change in 2020. In our research, we managed to lift the veil off the next trends that are about to change the face of digital agencies in 2020. Learn More: Why Native Advertising Is (Finally) Opening Up to Mid-Sized Brands. Innovation Is Cooking up a Digital Agency Revamp. Data overflow.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

Marketing Budget 288

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 288

Choozle

SEPTEMBER 13, 2020

The 2020 holiday shopping season will look different compared to years past. Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. This should give you some practical tips that you can use for the upcoming 2020 holiday shopping season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages. Collaborate with your sales team.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Martech Advisor

OCTOBER 3, 2019

The days when mobile ad networks and mediation platforms dominated the in-app advertising market are numbered. Life is looking pretty good for the mobile ad networks and mediation platforms that were first to enter the mobile app monetization market. Their sell-through rates are high and their margins impressive.

Mobile Advertising 50

Mobile Advertising Advertisements Advertising Marketing Analytics Tools 50

Convert

SEPTEMBER 21, 2020

Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. Let’s look at seven emerging digital marketing tactics that can help you increase your conversions and grow your business. Do influencer marketing and PR. Let’s look at an example.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Stevens & Tate

APRIL 1, 2020

Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . 5 Reasons Why You Need a Mobile Marketing Strategy.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Go Beyond SEO

SEPTEMBER 24, 2020

As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. billion online during the second quarter of 2020 alone. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Video Advertisements.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Martech Advisor

DECEMBER 23, 2019

Did you know that the global volume of consumer data flowing across the internet is expected to reach 212 exabytes per month in 2020? Let’s consider how you can leverage the power of AI personalization in 2020. AI can also assist in programmatic advertising by matching ad space to the right content.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. As marketers finalize their budgets and prepare their strategies for 2020, we're taking a look at the predictions of several leaders in the marketing space.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

The Lead Agency

DECEMBER 6, 2021

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Stats 129

Stats Examples Tips Top of Funnel 129

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. With revenue opportunities only continuing to grow, digital travel sales are expected to exceed 800 billion dollars in 2020, according to Statista data. Invest More in Mobile. Double Down on Personalization Tactics.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. So it makes sense if you're considering creating a mobile app for your own company. Define Success.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. Here’s a look at these and other insights we gathered about video in 2020. In many ways, 2020 was a live streaming year. In March and April of 2020, 34% of all internet users were gaming or social live streamers. The winners in 2020 made content that resonates with viewers.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Go Beyond SEO

SEPTEMBER 24, 2020

As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. billion online during the second quarter of 2020 alone. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Video Advertisements.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Martech Advisor

DECEMBER 20, 2019

Is this positive streak going to continue in 2020? Just last month, five large brands signed up for a blockchain pilot that would improve transparency in digital advertising. These include the likes of McDonald’s, Unilever, Nestle, Virgin Media, and O2 , along with their advertising partners. It recently completed a $1.2

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. “Acoustic is the science of sound. That brings us a lot of the advantage,” says Norman.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Leadspace

DECEMBER 9, 2019

B2B sales today can feel just as ethereal. Modern B2B sales, is that at its heart, digital means for touching real-life people. The following are some of those B2B sales trends to leverage for your success. This makes sense considering how B2B marketing and sales has operated in the past. Advanced Behavioral Targeting.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Valasys

NOVEMBER 7, 2019

Following are the prime benefits using top marketing podcasts for B2B marketers in 2020: The investment in the podcast content is increasing : Wondery, an American podcast network launched by Hernan Lopez with backing from 20 th century Fox was launched with a funding of $1 million ( Source: Radioinsight.com ).

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Valasys

FEBRUARY 4, 2020

This will further help the sales teams achieve their core bottom-lines. Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

ClickZ

AUGUST 14, 2020

The top 12 marketing technologies that are winning 2020. Pulse Survey 2020: Latest findings. We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Valasys

SEPTEMBER 21, 2020

So, today, here are seven popular video marketing statistics that you can refer to in 2020. Advertising is made up of both video marketers and non-video marketers. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors. Users Love Videos.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Sprout Social

MAY 4, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . These features create new digital storefronts that can be found organically or boosted through paid advertising. . The Tiny Tassel.

Work Management 136

Work Management Top of Funnel eCommerce Social Media 136

TrustRadius Marketing

DECEMBER 10, 2019

But while physical storefront retail sales may be slowing down, ecommerce is heating up. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. . 2 The Rise of Mobile Commerce.

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Outgrow

DECEMBER 17, 2020

Paid Advertisement Trends & Statistics Post COVID. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. over the same period (April 2020).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Martech Advisor

JANUARY 31, 2020

What were the most interesting developments in martech in January 2020? How did 2020 start for marketing technology? How did 2020 start for marketing technology? We take a look back at January 2020 and bring you the coolest martech news of the month. MediaRadar B2B Digital Advertising Report. Chinese New Year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The process of building an AR campaign follows the same footprint that we, marketers, are accustomed.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52