Remove 2020 Remove Mobile Advertising Remove Multi-Touch Attribution Remove Sales Management
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Five technology + trends changing digital marketing in 2020

ClickZ

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. 3) The rise of multi-touch attribution.

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B2B Marketing 2022 Trends

The Lead Agency

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Volvo Trucks.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

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Cookies are Crumbling: What is the Future of MMM?

Mass Analytics

2020 was, by all means, a challenging year for advertising, as spending fell by 8.8%. However, global advertising spend is forecasted to recover to 5.8% And digital is rapidly dominating the world of advertising. Yet, in the years prior to 2020, some have heralded the demise of MMM! Multi-Touch Attribution.

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Top 10 PPC Trends for 2020

Valasys

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.