Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 Embrace emotional storytelling. The competition for attention is fierce for brands on social. million videos and Twitter users send 511, 200 tweets—per minute! Memorable.

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Check out the No Lift Install System YouTube channel to browse their full library of videos. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? YouTube : A video is a video, right? Sure, there will be some overlap between the brand stories you tell on IGTV and YouTube.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

MAY 3, 2017

The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. In 2017, the parallels between running for office and running a tech company are awfully blurry.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Hubspot

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. million units. That's over a 75% increase from 2016.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. How to Find Background Music for Videos 4.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Martech Advisor

DECEMBER 19, 2019

Example : For the 2017 Frappuccino Happy Hour, Starbucks created multiple Snapchat Lenses that were available exclusively at Starbucks stores. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far. A post shared by Nintendo of America (@nintendo) on Mar 1, 2017 at 3:40pm PST.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Standard

FEBRUARY 17, 2017

That’s why we’re looking here to survey the kind of trends for 2017 that have operational components—things that industry leaders are drafting into their master plans. Click here to view the video on YouTube. And many brands are turning to storytelling as a key 2017 content strategy. You’re not alone.

Trends 64

Trends Top of Funnel Planning Content Marketing 64

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Robert has a knack for creating content with great storytelling. Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

AUGUST 14, 2017

After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more? August 7, 2017. June 28, 2017. But behind strong video, you also need strong storytellers. June 28, 2017. June 28, 2017. July 21, 2017. July 31, 2017. I work in video.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

NOVEMBER 21, 2017

Join over 1,500 Marketers at Fast Forward 2017. For Marketers: From Tactical to Strategic: Our Path to B2B Video Marketing Maturity and ROI – Michael Ballard – Lenovo From YouTube and views, to Personalized Video and real pipeline. Register Now. Register Now. See more Sales sessions and plan your day! Plan your day.

Storytelling 56

Storytelling Inbound Marketing B2B Sales Planning 56

Content Marketing Institute

FEBRUARY 28, 2018

The videos are available on the company’s YouTube channel – Jordan Vineyard & Winery – as well as on its two video-centric blogs – The Journey of Jordan and Wine Country Table – which are helping Jordan build segmented subscriber bases. This video is posted on the Jordan YouTube channel as well as featured in a blog post.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Vidyard

JULY 4, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Hubspot

JANUARY 23, 2017

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. Canvas ads can also be great for B2B and are a storyteller's dream. It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix. Source: HubSpot State of Inbound 2016.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. How to Find Background Music for Videos 4.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

JULY 9, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

RebelMouse

APRIL 18, 2018

However, when 2017 came to a close, the complete shift to video appeared to be misguided. Their own take on "Tasty"-style videos lifted Bon Appetit's YouTube subscribers from 34,000 in 2016 to over one million today, and the extra reach is paying off. PBS has also found a new audience on YouTube and Facebook thanks to social video.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Valasys

NOVEMBER 21, 2019

The in-depth use of intent-data was leveraged for businesses in the year 2017. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media. Search Engine Journal predicts that in the year 2020 video content & visual storytelling will continue to rise.

Planning 58

Planning Studies B2B Marketing Trends 58

ConvertKit

OCTOBER 30, 2018

There are many affiliate marketing examples of product reviews, but let’s take a look at how different YouTubers have decided to review Rihanna’s Fenty makeup line. Both YouTubers know their audience, so they created custom content for people who fit their skin type. with valuable content like this.

Examples 91

Examples Content Marketing Content Case Studies 91

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

SmartBug Media

AUGUST 29, 2019

Human Brains Are Hardwired for Storytelling. In 2017, Wyzowl published a report that found that 97 percent of businesses who produced explainer videos to entice customers said the same videos increased users' comprehension of their services or products. Attract: Newsletter, Website, Email, Social Media, YouTube.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Brands that sell a message of inclusivity or environmentally conscious better be ready to back up that messaging with action. Admit your mistakes, then fix them.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Valasys

JULY 24, 2019

Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com). On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. With video expected to become 69% of all content by 2017,what role would the content writers and content managers play? Any YouTube hacks for video marketing? a) For searchability – Blog posts, YouTube videos.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Atomic Reach

JANUARY 3, 2019

When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. Coding, Design & Other Technical Skills. 32) Creativity.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ConvertKit

AUGUST 26, 2020

Ali Abdaal never set out to build a huge audience on YouTube. In fact, when Ali uploaded his first vlog in mid-2017, he simply wanted to document his final year at Cambridge—and maybe have some fun along the way. Ali Abdaal, doctor and YouTuber. Image via Ali Abdaal on YouTube. Create your own definition of success.

Youtube 71

Youtube Tips Peer-to-peer Video Marketing 71

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. “Despite it being 2017, marketing technology is still not being used by the masses. 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

RebelMouse

MARCH 25, 2019

million, which is a 27% jump from 2017. The Power of Brand Storytelling. There are a number of key ways to make brand storytelling work effectively. 68% of Americans were using Facebook as of early 2018, and 73% were using YouTube. Recently, The New York Times reported a new high for paid digital subscriptions — 3.3

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

million, which is a 27% jump from 2017. The Power of Brand Storytelling. There are a number of key ways to make brand storytelling work effectively. 68% of Americans were using Facebook as of early 2018, and 73% were using YouTube. Recently, The New York Times reported a new high for paid digital subscriptions — 3.3

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40